Eric Gilpin

Oct 17, 2024 | learn.g2.com | Katlin Hess |Eric Gilpin

As a customer marketer, one of the most valuable resources I have is a strong network of other customer marketers. Through this community I've had the chance to meet so many amazing marketers who are facing the same challenges and are so generous with sharing their lessons learned.

Aug 30, 2024 | learn.g2.com | Eric Gilpin

As Chief Revenue Officer, Eric Gilpin oversees all aspects of G2's revenue generation. An experienced leader with 20+ years of experience building and scaling large technology businesses, Eric joined G2 from Upwork, where he helped lead the company to a successful IPO in 2018. Before that, he held a number of leadership roles at CareerBuilder, most recently as President of Vertical Sales.

Aug 5, 2024 | learn.g2.com | Eric Gilpin |Katlin Hess |Aayushi Sanghavi

For SaaS vendors, customer voice is a powerful lever to pull in your go-to-market (GTM) strategy. At social media management software company Sprout Social, leveraging the voice of the customer in a holistic way across the business has been a cornerstone to their success. During a recent conversation with Natalie Severino, Sprout Social’s VP of Product & Customer Marketing, we dug into precisely how her team goes about (and excels at) this.