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Jan 22, 2025 | 
learn.g2.com | Katlin Hess |Stephen Hoops |Aayushi Sanghavi
We all know that B2B buyers rely heavily on peer reviews and marketplace insights to inform their purchasing decisions. And as the leading software review platform, G2 is a critical touchpoint in the buyer's journey, with hundreds of millions of buyers visiting the platform annually. For software companies, an optimized G2 profile isn't just a nice-to-have—it's become a crucial element of their digital presence and lead generation strategy.
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Oct 17, 2024 | 
learn.g2.com | Katlin Hess |Eric Gilpin
As a customer marketer, one of the most valuable resources I have is a strong network of other customer marketers. Through this community I've had the chance to meet so many amazing marketers who are facing the same challenges and are so generous with sharing their lessons learned.
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Aug 6, 2024 | 
company.g2.com | Godard Abel |Laura Horton |Chris Voce |Katlin Hess
At G2, we aim to be the place you go for software and software insights. That’s because as the world's largest software marketplace, we have an unmatched depth and breadth of data on the world of B2B software. This includes more than 2.5 million verified reviews, 90 million annual visitors researching on G2.com, and 160,000+ software products and services listed.
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Aug 5, 2024 | 
learn.g2.com | Eric Gilpin |Katlin Hess |Aayushi Sanghavi
For SaaS vendors, customer voice is a powerful lever to pull in your go-to-market (GTM) strategy. At social media management software company Sprout Social, leveraging the voice of the customer in a holistic way across the business has been a cornerstone to their success. During a recent conversation with Natalie Severino, Sprout Social’s VP of Product & Customer Marketing, we dug into precisely how her team goes about (and excels at) this.
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Jul 30, 2024 | 
learn.g2.com | Priti Patel |Jack Plouse |Sara Rossio |Katlin Hess
DEI is at a crossroads. In the summer of 2020, when Black Lives Matter became a global movement, there was a flurry of activity and a strong push for organizations to not only invest more in DEI but also take action and show results. Fast-forward four years, and the political and economic landscapes are very different than they were in 2020. In the tech industry, economic headwinds from 2023 have carried over into 2024, and as a result, we’ve seen less tech spending and more layoffs.
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Jul 25, 2024 | 
learn.g2.com | Samudyata Bhat |Katlin Hess |Phil Newton |Julia Lynch
Imagine you spend hours crafting an engrossing blog post with eye-catching visuals and a punchy title. You hit publish, expecting a wave of engaged readers. But by the next day, your analytics paint a different picture. Clicks are good, but bounce rates are sky-high, and comments are crickets. Sound familiar? This is the click-chasing content mirage that tricks many marketers.
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Feb 27, 2024 | 
learn.g2.com | Katlin Hess |Phil Newton |Lauren Pope
Have you ever wondered why certain brands have fiercely loyal customers? The ones who don’t just buy stuff but actively advocate for their faves? The secret to this kind of enviable loyalty is often not just a stellar product (although that definitely helps) but a thoughtful customer marketing approach. In my 10+ years of experience in SaaS marketing, I’ve had the privilege of crafting and executing customer marketing programs from the ground up three times.
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Feb 13, 2024 | 
company.g2.com | Palmer Houchins |Mike Weir |Katlin Hess
As the world’s largest software marketplace, with 2.5 million trusted reviews, G2 has long been a secret weapon in B2B marketers’ tech stacks. Providing a direct line to customer feedback and prospective buyers, our Marketing Solutions power campaigns for over 3,000 leading software brands. It’s time for sales teams to get in on the fun – especially at a time when it’s increasingly difficult to break through the noise and win over buyers in a tough economic climate.
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Jan 13, 2024 | 
learn.g2.com | Katlin Hess
As the Director of Customer Marketing at G2, Katlin Hess is passionate about fostering customer relationships and helping innovative brands tell their stories. In her spare time, she loves reading anything mystery or true crime related, baking beautiful desserts, and is always on the hunt for the perfect cup of coffee.
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Jul 17, 2023 | 
company.g2.com | Mike Weir |Laura Horton |Palmer Houchins |Katlin Hess
Earlier this year, we launched GTM Innovators, a series where I sit down with industry leaders and experts, striving to answer one question: “How can B2B organizations create a unified go-to-market (GTM)?” As a current CRO and former marketer working daily to align Sales and Marketing, it’s an understatement to say I’m passionate about effective GTM strategies.
