Eric Giroud

3 weeks ago | atimelyperspective.com | Roberta Naas |Eric Giroud

At Watches and Wonders Geneva, IWC Schaffhausen introduces a special edition of the Ingenieur Automatic 40, directly inspired by the timepiece worn by Brad Pitt’s character, Sonny Hayes, in the highly anticipated Apple Original film F1® The Movie. Limited to 1000 pieces, the watch captures the adrenaline-fueled spirit of Formula One™ with its striking green grid-patterned dial—a nod to the fictional racing driver’s signature color.

3 weeks ago | atimelyperspective.com | Roberta Naas |Eric Giroud

It wasn’t even a week ago that Breitling announced Oscar-nominated actor Austin Butler as a new Squad brand ambassador. This turned heads, since Butler is a big star-power item thanks to his recent acting stellar performances in Elvis, Dune:Part Two, and The Bikeriders. But that announcement may have overshadowed the brand’s other major reveal: the introduction of the Caliber B31, Breitling’s first in-house three-hand movement.

3 weeks ago | atimelyperspective.com | Roberta Naas |Eric Giroud

Looking for some real vintage charm from a new timepiece? Look no further than Bulova. In honor of its 150th anniversary, Bulova, the iconic New York City-based watch brand with a century and a half of uninterrupted operation, is celebrating its rich heritage with the launch of the Limited-Edition 150 Art Deco Collection.

4 weeks ago | atimelyperspective.com | Roberta Naas |Eric Giroud

Citizen Watch has unveiled Citizen Premier, a new category of watches for the brand that elevates its presence in luxury watchmaking. Combining more than a century of horological expertise with cutting-edge technology, Citizen Premier encompasses two collections: Series 8 and Attesa. While both lines reflect Citizen’s commitment to precision and design, Attesa takes center stage as the brand celebrates 55 years of titanium innovation.

4 weeks ago | atimelyperspective.com | Eric Giroud |Roberta Naas

(Portions of this article by Roberta Naas first appeared in Forbes.com)Maximilian Büsser, the visionary behind MB&F, is once again shaking up the watch world – now with the release of the M.A.D.2. The follow-up to the wildly popular M.A.D.1 editions for friends and family and via raffle only, this new M.A.D. 2 — again only for those lucky enough to win the raffle – brings an all-new look to the M.A.D. Editions, thanks to the collaboration with renowned Swiss watch designer Eric Giroud.