Erik Michal

Jun 23, 2024 | chiefmarketer.com | Kaylee Hultgren |Erik Michal |Miles Marmo |Adam Rossow

In a way, automated marketing campaigns and healthcare-focused businesses ought to go hand-in-hand. Email reminders are a great way to motivate consumer behavior. Care providers are constantly reminding patients to take some sort of action—to book a check-up exam, to get the latest recommended vaccinations, or pay a bill, for example. Spurring another person to action is often the primary challenge facing the clinician treating a patient, and the marketer messaging a customer.

Jan 24, 2024 | builtin.com | Erik Michal

Thanks to marketing automation, the days of manually writing your company’s next ad and hitting “send” are a thing of the past. Software has turned email marketing and other ad blasts into highly coordinated, fine-tuned work, unleashed to the public on a tight schedule. If you’re a large, consumer-facing company with a multi-million dollar advertising budget, you probably utilize a well-oiled automated marketing campaign (or several).

Jan 19, 2024 | inbusinessphx.com | Erik Michal

Thanks to marketing automation, the days of manually typing out your company’s next ad and hitting “send” are a thing of the past. Software has turned email marketing and other ad blasts into highly coordinated, fine-tuned work, unleashed to the public on a tight schedule. If you’re a large, consumer-facing company with a multi-million dollar advertising budget, you probably utilize a well-oiled automated marketing campaign (or several).

Nov 9, 2023 | cnybj.com | Erik Michal

The majority of high-quality leads received through a company’s website never receive a response. Among the leads that do get a response, 78 percent take more than an hour to respond to. Research suggests we will lose a customers’ attention unless they receive a response in five minutes or less. The need to respond to potential new customers and clients quickly, while you have their attention, is critical. We’re talking minutes, not hours. The main obstacle: Ourselves.

Sep 28, 2023 | solutionsreview.com | Erik Michal

As part of Solutions Review’s Contributed Content Series—a collection of articles written by industry thought leaders in maturing software categories—Erik Michal, the Marketing Automation Manager at ddm marketing+communications,  outlines why automated lead nurturing is a crucial addition to any company’s marketing tech stack. The majority of high-quality leads received through a company’s website never receive a response.