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Oct 11, 2024 | 
mediapost.com | Miles Marmo
by Miles Marmo , over 1 hour ago The wine industry stands at a pivotal crossroads, facing the challenge of engaging a younger demographic that has traditionally leaned toward ready-to-drink (RTD) beverages.
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Jul 31, 2024 | 
mediapost.com | Miles Marmo
by Miles Marmo , 52 minutes ago The wine industry stands at a pivotal crossroads, facing the challenge of engaging a younger demographic that has traditionally leaned toward ready-to-drink (RTD) beverages.
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Jun 23, 2024 | 
chiefmarketer.com | Kaylee Hultgren |Monica Bellflower |Miles Marmo |Adam Rossow
Contextual targeting for digital ads is experiencing a resurgence as the deprecation of third-party cookies draws nearer and advertisers seek viable alternatives for reaching their ideal consumer. Google’s recent announcement that they would postpone the cookie wind-down has simply delayed the inevitable. This eventual shift marks a departure from the conventional audience-based targeting methods, prompting advertisers to rethink strategies.
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Jun 23, 2024 | 
chiefmarketer.com | Kaylee Hultgren |Erik Michal |Miles Marmo |Adam Rossow
In a way, automated marketing campaigns and healthcare-focused businesses ought to go hand-in-hand. Email reminders are a great way to motivate consumer behavior. Care providers are constantly reminding patients to take some sort of action—to book a check-up exam, to get the latest recommended vaccinations, or pay a bill, for example. Spurring another person to action is often the primary challenge facing the clinician treating a patient, and the marketer messaging a customer.
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Jun 23, 2024 | 
chiefmarketer.com | Kaylee Hultgren |Miles Marmo |Adam Rossow |Krishnan Venkata
When Meta activated for marketers, brands and creatives during the Cannes Lions International Festival of Creativity last week, it once again tapped the creative vision of Es Devlin, a world-renowned stage designer behind Instagram’s critically-acclaimed Storyscape activation at the 2018 festival. Devlin’s “Reels Cinema,” a structure built from the ground up within the Meta Beach footprint, featured a seven-minute film crafted in 9:16 vertical video.
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Jun 16, 2024 | 
chiefmarketer.com | Kaylee Hultgren |Miles Marmo |Adam Rossow |Krishnan Venkata
“It is really important that you, as a leader, understand that your role is to inspire and motivate. It’s not about what it is you do, but how you do it.
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Jun 9, 2024 | 
chiefmarketer.com | Kaylee Hultgren |Miles Marmo |Adam Rossow |Krishnan Venkata
The North America-based United Soccer League, which encompasses several men’s and women’s leagues, a player development academy and a national youth platform, recently experienced its busiest matchday in its 38-year history, amounting to 72 games across four of its leagues over the course of 12 hours. It’s a big win for the organization, whose mission is to drive soccer forward in the United States and Canada.
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Jun 9, 2024 | 
chiefmarketer.com | Kaylee Hultgren |Sarah Evans |Miles Marmo |Adam Rossow
AI tools and writing assistants like ChatGPT are on the rise, making it quicker and easier to generate text-based content like blogs, news releases and even pitches. The resulting influx of AI-generated content begs the question: how will Google treat this kind of content? Will brands and creators get penalized for using AI? The answer, like many things with Google, is a bit more complex than a simple yes or no.
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Jun 9, 2024 | 
chiefmarketer.com | Kaylee Hultgren |Miles Marmo |Adam Rossow |Krishnan Venkata
It was a wise year for Pinterest to hyper-focus its efforts on Gen Z and make its grand Coachella debut. With Gen Zers driving a 1,100-percent year-over-year increase in searches related to Coachella outfit inspiration on the platform and tens of millions of queries related to the festival at large, the brand was uniquely positioned to track festival trends, and use that data to build an impactful sponsorship program.
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Jun 9, 2024 | 
chiefmarketer.com | Kaylee Hultgren |Logan Welbaum |Miles Marmo |Adam Rossow
The margins for most small businesses today are tighter than ever, and the options for reaching a consumer base can be downright head-spinning for an owner accustomed to hanging a shingle, taking out an ad in the local paper and calling it a day. Even someone a bit more savvy in modern marketing and social media channels may have trouble identifying the optimal strategy for a given business or industry.
