Faye Brookman

6 days ago | wwd.com | Alex Wynne |Jenny B. Fine |Faye Brookman |Emily Burns |Kathryn Hopkins |Noor Lobad | +5 more

Speed and agility were the buzzwords of 2024, so it's apropos that beauty sales broke the $250 billion barrier for the first time last year. But there are clouds on the horizon. What's clear from the 2024 WWD Beauty Inc Top 100, our annual ranking of the world's largest beauty companies by sales, is that the industry is undergoing seismic shifts as a result of geopolitical tensions, technological advances and a consumer landscape that is more complex than ever before.

1 month ago | uschamber.com | Faye Brookman

Chemist Ron Robinson parlayed his expertise gleaned from working on blockbuster beauty formulas for brands like Clinique and Revlon to create his own brand, BeautyStat. The startup now ranks among Ulta Beauty’s top 10 best-selling skin care items and reflects the industry’s migration to scientifically backed brands. Robinson’s success caught the eye of celebrity Hailey Bieber, who hired him to develop her skin care brand, Rhode Skin.

1 month ago | wwd.com | Faye Brookman

CVS and Walgreens - longtime rivals on street corners across America - are putting competition aside to promote sun care safety, joining forces with other major retailers for a common cause. The nation's biggest drugstore chains are joining Ulta Beauty, Meijer, Hy-Vee, several dermatologists and The Skin Cancer Foundation to support an unbranded campaign called Sun Responsibly.

2 months ago | uschamber.com | Faye Brookman

Disruptor brand Milani Cosmetics is beating the odds and continues to grow despite a stagnant mass market beauty landscape, thanks to an optimized mix of core merchandise, innovation, and strong social buzz. Affordable luxury is Milani’s sweet spot, a market positioning that’s paid off with 12 consecutive quarters of growth.

2 months ago | cew.org | Faye Brookman

Maesa’s meteoric rise to success seems like a recent phenomenon, but the company’s roots date back to 1997 when Julien Saada and Gregory Mager founded it, in Paris, as a supplier of private label personal care. In 2007, a U.S. subsidiary opened in New York City, and the transition into a global incubator for some of the biggest brands in mass retail was under way. Today, Maesa’s portfolio includes brands in hair care, fragrance, skin care, and personal care.