Faye Brookman

3 weeks ago | uschamber.com | Faye Brookman

Fragrances are the fastest-growing category in the beauty business today, according to Circana. Gen Z, including teenage boys, are driving a perfume boom by curating “fragrance wardrobes,” just as sales of affordably priced “dupes” of upscale perfumes saw double-digit gains. You can’t smell perfumes online, but social media influencer endorsements have helped entice younger customers to enter the market. Thefragrance industry is booming.

1 month ago | wwd.com | Alex Wynne |Jenny B. Fine |Faye Brookman |Emily Burns |Kathryn Hopkins |Noor Lobad | +5 more

Speed and agility were the buzzwords of 2024, so it's apropos that beauty sales broke the $250 billion barrier for the first time last year. But there are clouds on the horizon. What's clear from the 2024 WWD Beauty Inc Top 100, our annual ranking of the world's largest beauty companies by sales, is that the industry is undergoing seismic shifts as a result of geopolitical tensions, technological advances and a consumer landscape that is more complex than ever before.

2 months ago | uschamber.com | Faye Brookman

Chemist Ron Robinson parlayed his expertise gleaned from working on blockbuster beauty formulas for brands like Clinique and Revlon to create his own brand, BeautyStat. The startup now ranks among Ulta Beauty’s top 10 best-selling skin care items and reflects the industry’s migration to scientifically backed brands. Robinson’s success caught the eye of celebrity Hailey Bieber, who hired him to develop her skin care brand, Rhode Skin.

Mar 4, 2025 | wwd.com | Faye Brookman

CVS and Walgreens - longtime rivals on street corners across America - are putting competition aside to promote sun care safety, joining forces with other major retailers for a common cause. The nation's biggest drugstore chains are joining Ulta Beauty, Meijer, Hy-Vee, several dermatologists and The Skin Cancer Foundation to support an unbranded campaign called Sun Responsibly.

Feb 12, 2025 | uschamber.com | Faye Brookman

Disruptor brand Milani Cosmetics is beating the odds and continues to grow despite a stagnant mass market beauty landscape, thanks to an optimized mix of core merchandise, innovation, and strong social buzz. Affordable luxury is Milani’s sweet spot, a market positioning that’s paid off with 12 consecutive quarters of growth.