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Nov 27, 2024 | 
learn.g2.com | Megan Wenzl |Fiona Stevens |Melike Ulaman |Sam O'Brien
Today’s e-commerce brands face a unique challenge: their overabundance. Customers can easily compare alternatives with a single click, making it difficult to build lasting relationships. When shoppers have endless options at their fingertips, how do brands appeal to customers who are notoriously non-committal, difficult to please, and even more difficult to keep?
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Jun 12, 2024 | 
ecommercefastlane.com | Steve Hutt |David Lim |Fiona Stevens
The beauty industry on Shopify is a thriving and competitive market, with thousands of stores vying for customer attention. As of 2024, Shopify hosts over 4.4 million businesses, and a significant portion of these are dedicated to beauty and personal care. The beauty sector is particularly dynamic, characterized by rapid changes in consumer preferences and intense competition.
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Jun 7, 2024 | 
ecommercefastlane.com | Steve Hutt |David Lim |Fiona Stevens
Table of ContentsToggleThe Shopify fashion market is a vibrant and expansive segment of the e-commerce industry, hosting over 531,000 stores globally. Despite the significant opportunities this platform offers, fashion retailers face a myriad of challenges that can put the brakes on their success. One of the biggest challenges they face is customer retention. In the fiercely competitive fashion world, keeping customers coming back is no easy feat.
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Jun 5, 2024 | 
ecommercefastlane.com | Steve Hutt |David Lim |Fiona Stevens
Table of ContentsToggleWe had such a great time at our 2024 Loyalty Connect event, and our favorite part was seeing so many great questions from all of you! Didn’t make it to Loyalty Connect? Don’t worry – you can catch up on all the sessions you missed here. You can also keep reading to find the answers to the most common loyalty questions we received throughout the event. Let’s dig in! What should I think about when I first start a loyalty program?
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Apr 26, 2024 | 
ecommercefastlane.com | David Lim |Steve Hutt |Fiona Stevens
Brand loyalty — noun: the tendency of a consumer to continue buying the same brand of goods despite the availability of competing brands. The idea of nurturing your frequent customers so that they keep coming back, i.e., fostering brand loyalty, has been around since profit-based businesses started (the Oxford Dictionary, which is where the definition above comes from, suggests its earliest known use was the 1930s) — but why?
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Apr 24, 2024 | 
ecommercefastlane.com | David Lim |Steve Hutt |Fiona Stevens
Table of ContentsToggleAs a Shopify store owner or marketer, you’ve probably had your fair share of headaches coming up with the right rewards in your customer loyalty program. Namely, rewards that deeply resonate with your customers but don’t break your budget. It’s an important balance to strike.
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Apr 18, 2024 | 
ecommercefastlane.com | David Lim |Steve Hutt |Fiona Stevens
Table of ContentsToggleSubscriptions and customer loyalty go together like cereal and milk—so much so that it’s hard to imagine one without the other—but that doesn’t mean they’re the same. Subscription programs are routine deliveries of a specific product or service at a set frequency, usually monthly, but other types of subscription frequencies are available, such as quarterly or annually.
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Apr 9, 2024 | 
ecommercefastlane.com | Steve Hutt |Fiona Stevens
Table of ContentsToggleCustomers aren’t stupid. We all have some level of understanding that these days, one of our most valuable assets is our data — and it’s not something we typically want to give out for free. Companies that want a better picture of their customers need a method to obtain their data ethically, which is where loyalty programs and loyalty points come in.
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Mar 22, 2024 | 
ecommercefastlane.com | Steve Hutt |Fiona Stevens
Table of ContentsToggleAs a resident marketer within a Shopify brand, we do not doubt that you manage a lot of different channels and activities. You’re likely trying to juggle acquisition and retention, without losing control of that daily to-do list. The chances are, you’re also prioritizing that to-do list according to deadlines, and the demands of the rest of the business. However, what if we told you that repeat customers generate 300% more revenue than first-time shoppers?
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Mar 21, 2024 | 
ecommercefastlane.com | Steve Hutt |Fiona Stevens
Table of ContentsToggleHow to grow an ecommerce business without spending a fortune on acquisition or eroding profit margins with discounts. This is the question that keeps many a Shopify founder awake at night. How to grow an ecommerce brand while wearing many hats and being pulled in lots of different directions is another question that could cause you to lose sleep. We’re here to help.
