Melike Ulaman

Nov 27, 2024 | learn.g2.com | Megan Wenzl |Fiona Stevens |Melike Ulaman |Sam O'Brien

Today’s e-commerce brands face a unique challenge: their overabundance. Customers can easily compare alternatives with a single click, making it difficult to build lasting relationships. When shoppers have endless options at their fingertips, how do brands appeal to customers who are notoriously non-committal, difficult to please, and even more difficult to keep?

May 23, 2024 | imrg.org | Melike Ulaman

By Melike Ulaman, Content Marketer at PrisyncGoogle Shopping has revolutionised the way online sellers showcase their products and reach potential customers. According to Statista, Google Shopping Ads drive over 75% of all retail search ad spend in the United States, highlighting its significance in the ecommerce landscape. By leveraging Google Shopping, sellers can tap into Google’s vast user base and display their products directly in search results, increasing visibility and driving sales.

Apr 25, 2023 | prisync.com | Melike Ulaman

Price skimming is a type of price discrimination. Consider it a way to target people from different income levels and willingness to pay. Not all products suit this strategy, so read carefully before testing it out. Table of contentsProsConsTakeawaysWhat is ecommerce price skimming? In its simplest terms, it is setting a high price initially when entering a product market and gradually shaving off the price as the product evolves through its life cycle.