Megan Wenzl

Nov 27, 2024 | learn.g2.com | Megan Wenzl |Fiona Stevens |Melike Ulaman |Sam O'Brien

Today’s e-commerce brands face a unique challenge: their overabundance. Customers can easily compare alternatives with a single click, making it difficult to build lasting relationships. When shoppers have endless options at their fingertips, how do brands appeal to customers who are notoriously non-committal, difficult to please, and even more difficult to keep?