Francois Blanc

Apr 10, 2024 | hotelnewsresource.com | Alison Guillot |Francois Blanc

How Hotel Marketers Can Successfully Navigate the Sunsetting of Google's Cost Per Acquisition (CPA) and Similar Commission-based Bidding - By Jennifer Axness    Google has recently made a decision to shift away from commission-based bidding models. Starting in April 2024, new hotel ad campaigns will no longer feature these bidding options, and existing campaigns will transition to alternative methods by October 2024.

Apr 2, 2024 | hotelnewsresource.com | Alison Guillot |Francois Blanc |isabel Garza

US Solar Eclipse Hotel Occupancy Increases by Another 10%    Amadeus Demand360+ data shows demand is still on the rise On April 8th, there will be a total solar eclipse that traverses North America. Being able to witness this from land is incredibly rare, with astronomers at NASA saying that it could be as long as 375 years before a similar event occurs in this North American pathway.

Mar 7, 2024 | hotelnewsresource.com | Francois Blanc |isabel Garza

How Can We Transform Travel into a Force for Good?    Pollution, overtourism, and local residents displaced by tourists. These are just some of the concerns that have plagued destinations such as Venice, Barcelona, and Hat Maya, the bay made famous by the film, The Beach, in Thailand. But it doesn't have to be this way. In a world where travel has become an integral part of our lives, it's crucial to recognize that our choices impact the environment, communities, and destinations we visit.

Feb 20, 2024 | hotelnewsresource.com | Francois Blanc |isabel Garza

How Can Digital Identity Create a Better Travel Experience for Us All?    We live in a digital world. But traces of the old way of doing things continue to be found. Why, for example, must we still take a paper visa to an airport check-in desk, or queue at the hotel front desk to present our passports? There must be a better way. Indeed, there is. Here, I want to explore the concept of Digital Identity (Digital ID), its growth, potential, and impact on the end-to-end journey.

Feb 20, 2024 | hotelnewsresource.com | Francois Blanc

What to Look for in Hotel Booking Software: Elevating Guest Experience and Hotel Success    If your hotel is considering ways to increase direct bookings, what to look for in hotel booking software is an important consideration. The right booking engine is a crucial decision that significantly impacts both guest experience and your overall success.