Fred Selnes

2 days ago | tribunecontentagency.com | Michael Johnson |Fred Selnes |Abbie Lundberg

Building Customer Value: From Theory to Practice MIT Sloan Management Review & Report   April 22, 2025 By Michael D. Johnson, Fred Selnes, and Abbie LundbergMichael D. Johnson is the marketing department chair at the Wisconsin School of Business, University of Wisconsin-Madison, and dean emeritus and E.M. Statler Professor Emeritus at Cornell University. Fred Selnes is a professor of marketing at BI Norwegian Business School. Abbie Lundberg is editor in chief at MIT Sloan Management Review.

Jul 12, 2023 | mitpress.mit.edu | Fred Selnes |Michael Johnson

Let's face it: The publishing world can be slow-moving. From peer review through editing and design, it takes time-sometimes a lot of it-to produce a polished book. But we're too excited to keep every signing under wraps. We're pleased to share details about a few of our latest acquisitions, from game historian Jon Peterson's definitive history of Dungeons and Dragons toan inventive guide to computer algorithms.