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2 days ago | 
tribunecontentagency.com | Michael Johnson |Fred Selnes |Abbie Lundberg
Building Customer Value: From Theory to Practice MIT Sloan Management Review & Report April 22, 2025 By Michael D. Johnson, Fred Selnes, and Abbie LundbergMichael D. Johnson is the marketing department chair at the Wisconsin School of Business, University of Wisconsin-Madison, and dean emeritus and E.M. Statler Professor Emeritus at Cornell University. Fred Selnes is a professor of marketing at BI Norwegian Business School. Abbie Lundberg is editor in chief at MIT Sloan Management Review.
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1 month ago | 
tribunecontentagency.com | Abbie Lundberg
Who’s in Control? MIT Sloan Management Review & Report March 11, 2025 By Abbie LundbergAbbie Lundberg is editor in chief at MIT Sloan Management Review. In times of uncertainty, people seek the comfort of control.
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1 month ago | 
sloanreview.mit.edu | Abbie Lundberg
Column Who’s in Control? Topics Column Our expert columnists offer opinion and analysis on important issues facing modern businesses and managers. More in this series In times of uncertainty, people seek the comfort of control.
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Sep 26, 2024 | 
tribunecontentagency.com | Roger W. Hoerl |Thomas C. Redman |Abbie Lundberg
Fuel AI Success With the Right Data and the Right People MIT Sloan Management Review & Report September 26, 2024 By Roger W. Hoerl, Thomas C. Redman, and Abbie LundbergRoger W. Hoerl is the Brate-Peschel Professor of Statistics at Union College in Schenectady, N.Y., and coauthor of Leading Holistic Improvement With Lean Six Sigma 2.0. Thomas C. Redman is president of Data Quality Solutions and author of People and Data: Uniting to Transform Your Organization.
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Sep 10, 2024 | 
sloanreview.mit.edu | Abbie Lundberg
Magazine Fall 2024 Issue Column Business, Politics, and Cultivating Resilience Topics Column Our expert columnists offer opinion and analysis on important issues facing modern businesses and managers. More in this series Business doesn’t operate in a vacuum. Sometimes external conditions exert a much larger force than usual.
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Sep 10, 2024 | 
tribunecontentagency.com | Abbie Lundberg
Business, Politics, and Cultivating Resilience MIT Sloan Management Review & Report September 10, 2024 By Abbie LundbergAbbie Lundberg (@abbielundberg) is editor in chief at MIT Sloan Management Review. Business doesn’t operate in a vacuum. Sometimes external conditions exert a much larger force than usual. That is certainly the case today, with political and environmental change, economic uncertainty, regional conflicts, and population displacement happening around the world.
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Mar 12, 2024 | 
sloanreview.mit.edu | Abbie Lundberg
Topics Column Our expert columnists offer opinion and analysis on important issues facing modern businesses and managers. More in this series Our ambition at MIT Sloan Management Review is to arm business leaders with information to make a positive impact: on your organizations and careers, for sure, and also on your employees, customers, trading partners, and the broader world within which you operate.
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Mar 7, 2024 | 
tribunecontentagency.com | Eric Siegel |Abbie Lundberg
How to Succeed With Predictive AI MIT Sloan Management Review & Report March 7, 2024 By Eric Siegel and Abbie Lundberg. Eric Siegel is a consultant and former Columbia University and UVA Darden professor. He is the author of The AI Playbook: Mastering the Rare Art of Machine Learning Deployment and Predictive Analytics: The Power to Predict Who Will Click, Buy, Lie, or Die. Abbie Lundberg is editor in chief at MIT Sloan Management Review. She moderated the session. Related ReadingE.
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Jan 7, 2024 | 
tribunecontentagency.com | George Westerman |Tom Peck |Abbie Lundberg
Preparing Your Organization for a Generative Future MIT Sloan Management Review & Report January 7, 2024 By George Westerman, Tom Peck, and Abbie Lundberg. George Westerman is a senior lecturer at the MIT Sloan School of Management, a pioneering researcher on digital transformation, and coauthor of Leading Digital: Turning Technology Into Business Transformation. Tom Peck is executive vice president and chief information and digital officer (CIDO) at Sysco (NYSE: SYY).
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Jan 7, 2024 | 
tribunecontentagency.com | George Westerman |Sam Ransbotham |Abbie Lundberg
Generative AI Demystified: What It Really Means for Business MIT Sloan Management Review & Report January 7, 2024 By George Westerman, Sam Ransbotham, and Abbie LundbergGeorge Westerman is a senior lecturer at the MIT Sloan School of Management, a pioneering researcher on digital transformation, and coauthor of Leading Digital: Turning Technology Into Business Transformation.
