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Otherway's Refresh Of Naked Paper Shows How Green Brown Can Be

1 week ago | thedieline.com | Rudy Sanchez |Garden Packaging

While we expect toilet paper, tissue paper, and kitchen towels to be white, they start brown, and the whitening process involves using chemical bleachers, which are harmful to the environment. Naked Paper is a home and bath paper product brand that sells unbleached paper made from more sustainable bamboo, but it also uses recycled cardboard collected within 85km (about 53 miles) of its Spanish factory. The packaging is tape and plastic-free, utilizing vegan glue. Subscribe to Read More
The Sun Also Rises: 365's Annual Kit Creates An Interactive Experience

2 months ago | thedieline.com | Chloe Gordon |Garden Packaging

The 365 packaging, designed by onlab, draws inspiration from the idea of a rising dawn, symbolizing the beginning of a new year and a journey of personal growth. The design uses a deep blue Fedrigoni Imitlin canvas for the binder and calendars, creating a rich contrast with copper-orange hot stamping meant to represent the warmth of sunrise.
Kleenex Celebrates 100th Anniversary, Unveils Brand Refresh By Turner Duckworth

Oct 22, 2024 | thedieline.com | Turner Duckworth |Rudy Sanchez |Garden Packaging

Kimberly Clark’s Kleenex tissue brand is celebrating its 100th anniversary. Though paper has existed for quite some time, the crepe process pioneered by Kimberly Clark was first used to make gas masks during World War I and then to make Kotex menstrual pads. That method was then applied to making the soft paper tissues we know today as Kleenex. Before the introduction of Kleenex, most folks walked around with washable handkerchiefs or repurposed patches of old cloth.
Getstar Ceramics Blends Artisanal Craftsmanship with Vintage Elegance

Oct 2, 2024 | thedieline.com | Chloe Gordon |Garden Packaging

The packaging design for Getstar ceramics, created by Brainchild Creative, features a refined and minimalistic aesthetic with delicate line illustrations of the kitchenware products, overlaid with handwritten script elements that evoke a personal, artisanal touch. The color palette is soft and neutral, utilizing clean, white backgrounds accented by subtle navy and copper tones, while meticulous typography and structured layouts give the boxes a vintage-inspired, archival feel.
Angel Soft Expands Ad Campaign Into New Brand Identity With Help From Soulsight

Sep 26, 2024 | thedieline.com | Rudy Sanchez |Garden Packaging

Georgia-Pacific’s Angel Soft toilet paper brand has featured a photorealistic baby in its brand identity and packaging since its 1987 launch. Last year, however, Angel Soft has been moving its brand identity in a different direction. It started with an animated commercial introducing a new Pixar-esque Angel and a supporting cast of cherubic colleagues set in a fictional Angel Soft factory.
Heimka’s Visual Identity Brings Nordic and Hispanic Influences Together

Aug 28, 2024 | thedieline.com | Andrew Gibbs |Garden Packaging

Heimka, developed by Madrid-based designer Tiare Payano, is a furniture brand that harmonizes Nordic minimalism with the vibrant hues of Hispanic culture. The bold, geometric packaging invites consumers to rediscover their homes and inspire a sense of adventure and belonging. With a philosophy of “mi casa es mi casa,” the brandmark—a hybrid of the “H” and “X”—symbolizes hidden treasures waiting to be uncovered.
Saturday Studio’s Architecture Collection Packaging Captures Charleston's Charm

Aug 14, 2024 | thedieline.com | Andrew Gibbs |Garden Packaging

Saturday Studio collaborated with Charleston Candle Co. to create packaging for “The Architecture Collection,” a line of candles inspired by downtown Charleston. The packaging features debossed concrete vessels housed in two-piece rigid tubes, each adorned with illustrations by Casey Stanberry depicting the architectural style celebrated within.
Work by Works Delivers KOOSIM’s Geometric Home Decor Branding

Jul 31, 2024 | thedieline.com | Andrew Gibbs |Garden Packaging

KOOSIM, a home decor brand specializing in products like decorative mirrors and wall shelves, collaborated with Work by Works to create a vibrant and modern visual identity. The branding features geometric patterns and bold colors, applied consistently across product tags, shopping bags, and packaging. The bright colors against a neutral gray background offer a cohesive design system and make KOOSIM’s products and packaging visually striking.
Landor Throws a Tupperware Party (With a Brand Refresh)

Jul 23, 2024 | thedieline.com | Rudy Sanchez |Garden Packaging

Sometimes, brands are so successful that their names become synonymous with their category—just like when you think of internet searches and blowing your nose, you immediately think of Google and Kleenex, respectively. The 1946-founded kitchen goods brand Tupperware also became a genericized trademark, and the word “Tupperware” has come to refer to all reusable, sealed containers.
Now You Can Make Your Car Smell Like Your Favorite Vacation Products

Jul 8, 2024 | thedieline.com | Chloe Gordon |Garden Packaging

Call me a brand loyalist or obsessive, but Vacation can do no wrong. Every release they have is so perfectly on brand. So Vacation. Everything is beautifully done and perfectly innovative, from their merch and candles to their whipped sunscreen and Orange Gelée. This past week, the brand launched a new line of Air Fresheners, and each scent mimics its most beloved products.