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1 week ago | 
licenseglobal.com | Gianna Rosenbach
As the official charity partner of Licensing Expo, Delivering Good is helping exhibitors turn leftover merchandise into lasting impact. From distributing apparel and toys to Las Vegas-based nonprofits to providing critical support for families affected by the California wildfires, the national nonprofit returns as Licensing Expo’s charity partner this year to help connect the licensing industry with communities in need.
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1 week ago | 
licenseglobal.com | Gianna Rosenbach
When Hurricane Katrina devastated New Orleans in 2005, Simone Bruni lost her home but found her calling. Frustrated by not being taken seriously as a woman navigating post-storm repairs, Bruni took matters into her own hands. With no construction experience, she launched Demo Diva, a demolition company born out of necessity and driven by a mission to help her neighbors rebuild. What began as a grassroots effort quickly evolved into something far bigger.
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2 weeks ago | 
licenseglobal.com | Gianna Rosenbach
As global markets face increasing pressure from inflation and tariffs to shifting supply chains and digital consumption redefining brand engagement, companies are rethinking how to scale globally while staying culturally relevant. Licensing has emerged as a critical strategy for maintaining relevance, generating revenue and building resilience.
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1 month ago | 
licenseglobal.com | Gianna Rosenbach
"Toy Story" 30th Anniversary Makeup CollectionColourPopIt's been 30 years since Woody first uttered the words, "You are a toy!" to Buzz Lightyear in Pixar Animation Studios’ first feature film. Ironically, those toys became so much more than just playthings, evolving into a franchise that has captivated generations.
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1 month ago | 
licenseglobal.com | Gianna Rosenbach
Ms. Rachel on "Sesame Street"Sesame WorkshopFor more than five decades, Sesame Workshop, the non-profit organization behind “Sesame Street,” has been a cultural touchstone for children’s entertainment and education. Its cherished characters reach millions across the globe, creating joyful, engaging experiences for kids while adapting to the fast-moving media landscape.
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1 month ago | 
licenseglobal.com | Gianna Rosenbach
Daddy Pig Rollercoaster, Peppa Pig Park GunzburgMerlin EntertainmentAs Toy Fair season wraps up, License Global is reflecting on the established, emerging and forecasted trends within the toy market and the toy brands and IPs that will make their mark in licensing in 2025. One particularly notable trend is reshaping the way consumers engage with toy brands: location-based entertainment (LBE).
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1 month ago | 
licenseglobal.com | Gianna Rosenbach
Monster Jam-themed integration in “Roblox”Gamefam, Spin Master, Monster JamAs Toy Fair season concludes, License Global is unpacking the trends in licensed toys and what we can predict for the industry in 2025. Rapidly, the industry is entering a new era where physical and digital play merge to create immersive, interactive experiences. "Phygital play" – the fusion of physical toys with digital enhancements – is reshaping how brands engage with modern consumers.
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1 month ago | 
licenseglobal.com | Gianna Rosenbach
Hot Wheels e-kart experienceMattelAs the licensing industry peruses the aisles of New York Toy Fair, License Global is taking a look at the how nostalgia, fandom and collectability are fueling one of the fastest-growing segments in the toy industry: kidults. Defined as adult consumers purchasing toys for themselves, this market has proven to be a key driver of sales, with no signs of slowing down in 2025.
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1 month ago | 
licenseglobal.com | Gianna Rosenbach
Disney Princess Bath and Body Works CollectionDisney Consumer ProductsWith an unmatched vault of stories and characters, Disney is continually transforming its rich library of IPs into new waves of merchandise and experiences. Each year, the top licensor rolls out fresh collaborations for its franchises and launches new partnerships to support its latest content. So, what’s in store for the year ahead?
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2 months ago | 
licenseglobal.com | Gianna Rosenbach
UNIQLO x TransformersHasbroAs one of the world’s largest toy manufacturers, Hasbro’s brands – from Transformers and Peppa Pig to Monopoly and My Little Pony – have a far reach. While global recognition is central to Hasbro’s success, the company’s ability to effectively localize its products and campaigns sets it apart in the fast-paced, culturally diverse and digitally driven Asia-Pacific (APAC) markets.
