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Jan 13, 2025 | 
imd.org | Goutam Challagalla |Frédéric Dalsace
Many firms fail to realize that sustainability benefits are not the primary driving force behind purchases – even someone purchasing an electric car does not do so to prevent climate change, but to satisfy a need for mobility. And many consumers not only do not care about sustainable features but may be deterred by marketing messages promoting them.
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Nov 18, 2024 | 
imd.org | Frédéric Dalsace |Goutam Challagalla
The concept of a “license to operate” asserts that sustainability is not a choice but a necessity. The primary objective is to establish legitimacy through compliance with regulations. This defensive mindset involves navigating through regulators, customers, investors, and top talent. This approach views sustainability as a strategic differentiator, presenting both opportunities and risks, where sustainability is leveraged as a business opportunity.
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Aug 21, 2024 | 
hbrfrance.fr | Frédéric Dalsace |Goutam Challagalla
Lorsque les entreprises font la promotion des caractéristiques de durabilité de leurs produits, elles oublient souvent une vérité fondamentale : les bénéfices sociaux et environnementaux ont un poids moins important dans les décisions des clients que les fonctionnalités de base de ces produits. Tout achat réalisé par les consommateurs est destiné à remplir une mission spécifique.
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May 2, 2024 | 
hbritalia.it | Frédéric Dalsace |Goutam Challagalla
Nell’illustrare le caratteristiche di sostenibilità delle proprie offerte, le aziende trascurano spesso una verità fondamentale: i benefici sociali e ambientali incidono meno sulle decisioni dei clienti rispetto alle caratteristiche di base del prodotto. Per qualunque acquisto, i consumatori cercano anzitutto di ottenere un risultato specifico.
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Feb 15, 2024 | 
hbr.org | Frédéric Dalsace |Goutam Challagalla
Idea in Brief The Problem Many companies overestimate consumers’ appetite for sustainable products, flooding the market with offerings that don’t sell well. The Opportunity By understanding how sustainability features interact with a product’s core benefits, companies can devise effective marketing strategies for different consumer segments. The Solution Assess whether your sustainable offering’s performance is equivalent, inferior, or superior to that of conventional alternatives.
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Nov 15, 2023 | 
imd.org | Goutam Challagalla
Has Unilever “lost the plot”? Terry Smith believes so. The influential fund manager contends that Unilever’s management has veered off course. In a scathing letter to investors last year, Smith criticized the consumer goods giant for prioritizing the showcase of its sustainability credentials over fundamental business operations. “A company which feels it has to define the purpose of Hellmann’s mayonnaise has in our view clearly lost the plot,” the veteran stock-picker wrote.
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Nov 15, 2023 | 
imd.org | Goutam Challagalla |Peter Vogel |Michael Wade |Amit M. Joshi
It’s hard to argue that generative AI won’t improve productivity in the long run. You only need to ask Chat GPT a few questions to understand how fast it can pull together disparate facts, help you structure a workday, or simply find you a recipe. Early studies are backing that up too. A recent review by Harvard University and Boston Consulting Group showed that consultants using large language models were around 25% quicker at completing tasks. But what might that mean for the global workforce?
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Nov 14, 2023 | 
imd.org | Frédéric Dalsace |Goutam Challagalla
Three years ago, Henrik Andersen, CEO of Denmark’s Vestas, consigned one of the company’s key “corporate principles” to the scrap heap. What’s more, he did so in a rather unusual way.
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Nov 2, 2023 | 
imd.org | Goutam Challagalla |Raphaël Grieco |Bali Padda |John Elkington
Less than a year after generative AI began to come to the fore, one-third of companies say they are already using it regularly in at least one business function.1 While executives may think that Generative AI is synonymous with ChatGPT and can be only used to generate text, it is capable of creating images and audio as well, offering the potential to transform work processes across marketing, customer services, supply chain, HR, and other functions.
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Sep 7, 2023 | 
imd.org | Sarah Toms |Goutam Challagalla |Mark J Greeven |Calimna Sladic
Over the past year, attention across the board has shifted away from the metaverse to advances in AI. While AI’s breakthrough moment took decades to materialize, many wonder if this same moment for the metaverse is finally about to happen. Big technology companies must think there is promise in the idea because they continue to make large investments in extended reality (XR) gear. XR is an umbrella term for virtual, mixed and augmented reality.
