
Sarah Toms
Articles
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Jan 23, 2025 |
imd.org | Alexander Fleischmann |Öykü Işık |Sarah Toms
According to the World Economic Forum, Generative AI (GenAI) will achieve near-universal integration in business in the coming 18 months, transforming operations and unlocking massive productivity gains that are set to add trillions of dollars to the global economy. Simply put, GenAI is a game-changer.
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Sep 28, 2024 |
imd.org | Sarah Toms
Ralph Haupter, President EMEA at Microsoft, is bullish about the opportunities presented by artificial intelligence. He emphasized how the technology has transitioned from a single purpose tool to a general-purpose tool, comparable to past game-changing inventions like electricity and the internet. Research by McKinsey suggests that generative AI could increase global corporate profits by $4.4 trillion annually.
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Jul 19, 2024 |
imd.org | Sarah Toms
Every dollar a company makes comes from a customer. All too often, however, companies have a product-first mindset and fail to put customers first. That needs to change, according to Peter Fader, Professor of Marketing at The Wharton School of the University of Pennsylvania.
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Jul 15, 2024 |
imd.org | Michael Wade |Michael Watkins |Richard Baldwin |Sarah Toms
Since its launch in late 2022, generative AI (GenAI) has often been seen as the ultimate solution for many challenges. However, this isn’t always the case. If GenAI is the hammer, not everything is a nail. To make informed decisions about when to use GenAI and when to rely on traditional AI or other digital tools, it’s crucial to understand the differences between these technologies and their respective strengths and limitations.
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Jul 2, 2024 |
imd.org | Richard Baldwin |Sarah Toms |Howard Yu |Jim Pulcrano
Generative AI tools promise to increase the productivity of white-collar workers. Along with more traditional AI and machine learning tools, today’s GenAI is already helping us with diagnoses, contracts, drafting, translations, transcriptions, and more. But what might its impact be on income inequality? It’s not what most people expect, in my view. And that’s a good thing.
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