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Dec 10, 2024 | 
customerthink.com | Grant Polachek
A powerful name is an essential brand asset for any startup, particularly one entering a competitive market. While the fast-growing AI industry represents a huge opportunity for anyone with an innovative idea and the branding skills to boot, you’ll be up against strong competition when marketing your AI idea — over 80,000 companies are working in the AI space. It’s never been easier to build a startup based on AI tools.
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Oct 23, 2024 | 
killerstartups.com | Grant Polachek
JumpStart, a Cleveland-based nonprofit that promotes entrepreneurship, plans to occupy nearly 2,000 square feet in the Constellation Center for Excellence by February. The center, located at 2014 Champions Gateway, is part of the Hall of Fame Village campus—a 100-acre entertainment destination centered around the Pro Football Hall of Fame. We are excited to welcome JumpStart into the Hall of Fame Village family,” said Michael Crawford, president and CEO of the Village.
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Sep 20, 2024 | 
bigideasforsmallbusiness.com | Grant Polachek
Take a quick scan of the oldest brands still operating in the United States, and you’ll learn something about the naming trends of the 18th and 19th centuries: slap your last name on the product, and you’re good to go. From Colgate to Jim Beam, America’s most enduring brands are named for their founders. Fast forward to 2024, and this approach doesn’t cut it.
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Sep 19, 2024 | 
convinceandconvert.com | Grant Polachek
Ever felt like B2C marketers get to have all the fun? Coming up with splashy ad campaigns, running irreverent Twitter accounts and generally acting outrageous and getting away with it? That’s right, I’m looking at you, Duolingo. On the other hand, B2B brands are busy debating which shade of grey best exemplifies excellence or writing 2000-word emails outlining 15 little-known features of their CRM tool. It doesn’t have to be like that.
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Aug 23, 2024 | 
convinceandconvert.com | Grant Polachek
“To improve is to change; to be perfect is to change often.” – Winston Churchill. This could very well be a marketer’s creed: improving, iterating, and trending towards perfection should be our overall goal. Sure, switching up your email marketing strategy is an easy choice when you’re tracking the right metrics. But switching up your whole brand? That’s hard. That’s because brand awareness, brand recognition, and brand equity are hard-won and incrementally built.
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Jul 3, 2024 | 
customerthink.com | Grant Polachek
From AI to social media, the landscape of ecommerce is changing rapidly. It’s also growing rapidly. The market hit 5.8 trillion USD in 2023 and is predicted to soar to past 8 trillion by 2027. This is good news for innovative brands and ambitious business founders, offering huge opportunities for those who can catch the wave, but that’s not always a simple task in a competitive market. However, as with everything in business, there’s a framework for success out there if you look closely enough.
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May 21, 2024 | 
customerthink.com | Grant Polachek
If naming your business is hard, renaming is even harder. Surrendering that customer awareness and brand equity may seem counterproductive, but if your name isn’t giving you enough, it’s a vital call. Before you can make such a decision you need to understand the power of a great name. Only then can you identify what you’re missing out on with an inadequate name.
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Mar 13, 2024 | 
squadhelp.com | Grant Polachek |Callie Lavit |Lotte Reford
Photo by: Lara Jameson courtesy of Pexel.comChoosing a domain name is an important step for every business. Your domain name is your online platform and a key building block of your brand. The right domain creates trust and loyalty among your customers, while the wrong one could do the opposite. But after you find your domain name, there are several important decisions about the structure of your website. After all, every page has its place in the customer journey.
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Mar 13, 2024 | 
squadhelp.com | Callie Lavit |Grant Polachek |Lotte Reford
Photo by: Pavel Danilyuk courtesy of Pexel.comFor many people, starting a business demands a steep learning curve across various disciplines. In the early stages, you’ll quickly become a fundraiser, an accountant, and a marketer. Creating an innovative new workflow tool or a secret recipe hot sauce doesn’t mean you’re a natural when it comes to these other elements of business! For most people, building a website is one thing they never thought they’d have to do until it became a necessity.
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Mar 13, 2024 | 
squadhelp.com | Callie Lavit |Grant Polachek |Lotte Reford
Photo by: Erik Mclean courtesy of Pexel.comIt’s a key idea in business that you should never forget your roots. Even as you grow and find unimaginable success, remembering where you came from connects you to the passion and drive you had back where it all started. And it might be less poetic, but you also need online roots! In fact, every website needs a root domain, which is an integral part of establishing an online presence. But what is a root domain? Let’s find out.
