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Oct 11, 2024 | 
msn.com | Lotte Reford
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Oct 11, 2024 | 
allbusiness.com | Lotte Reford
While Gen Zers may be worried about getting old before their time, older consumers (boomers and Gen Zers) are increasingly behaving like their youthful counterparts. Nearly three-quarters of adults ages 50 to 64 report using social media, and 45% of adults 65 and older say they use social media as well.
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Aug 7, 2024 | 
marketingprofs.com | Lotte Reford
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Rebranding presents a quandary: It's all about change, but customers love consistency.
Although a rebrand offers the potential for new markets, more awareness, and stronger positioning, balancing the desire for change with a coherent story is essential to any rebrand's success.
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Aug 5, 2024 | 
smallbusinesscurrents.com | Lotte Reford |Maria Valdez Haubrich
There’s never been a better time to start investing in domains— or valuing those you already own. It’s well-known among entrepreneurs that a small portfolio of domain names is an essential digital asset. Domain names are easy to acquire, and in an increasingly virtual world, where over a quarter of all business is done online, they are the one thing every business needs. Even in our uncertain economic times, the domain industry remains strong.
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Mar 13, 2024 | 
squadhelp.com | Grant Polachek |Callie Lavit |Lotte Reford
Photo by: Lara Jameson courtesy of Pexel.comChoosing a domain name is an important step for every business. Your domain name is your online platform and a key building block of your brand. The right domain creates trust and loyalty among your customers, while the wrong one could do the opposite. But after you find your domain name, there are several important decisions about the structure of your website. After all, every page has its place in the customer journey.
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Mar 13, 2024 | 
squadhelp.com | Callie Lavit |Grant Polachek |Lotte Reford
Photo by: Pavel Danilyuk courtesy of Pexel.comFor many people, starting a business demands a steep learning curve across various disciplines. In the early stages, you’ll quickly become a fundraiser, an accountant, and a marketer. Creating an innovative new workflow tool or a secret recipe hot sauce doesn’t mean you’re a natural when it comes to these other elements of business! For most people, building a website is one thing they never thought they’d have to do until it became a necessity.
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Mar 13, 2024 | 
squadhelp.com | Callie Lavit |Grant Polachek |Lotte Reford
Photo by: Erik Mclean courtesy of Pexel.comIt’s a key idea in business that you should never forget your roots. Even as you grow and find unimaginable success, remembering where you came from connects you to the passion and drive you had back where it all started. And it might be less poetic, but you also need online roots! In fact, every website needs a root domain, which is an integral part of establishing an online presence. But what is a root domain? Let’s find out.
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Mar 13, 2024 | 
squadhelp.com | Lotte Reford |Callie Lavit
Photo by: Nur Yilmaz courtesy of Pexel.comUsing a generic email address for your business is like turning up at someone’s door in a Subaru Impreza and sweatpants carrying a trowel, and trying to convince them you’re a legitimate landscaping service. How many people will employ you? How many people will even open the door? But what if you turn up in branded overalls and a truck with your logo emblazoned on the side? Instant legitimacy and customer trust.
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Mar 13, 2024 | 
squadhelp.com | Lotte Reford |Callie Lavit
Photo by: Energepic.com courtesy of Pexel.comAlmost everyone who’s owned a website has been there — you put in months of work growing your site or online business, only to notice that traffic has dried up. When you look into it, you notice a few mentions of being blacklisted. What a bummer!Being placed on a spam blacklist is about as unpleasant as an unexpected IRS audit. All it takes is one minor issue, and suddenly, your carefully built online presence and search visibility take a nosedive.
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Mar 13, 2024 | 
squadhelp.com | Lotte Reford |Callie Lavit
Photo by: Mikhail Nilov Courtesy of Pexel.comSo, you’ve built a great website, but now you want to reach more people and streamline how they access it. Well, a domain alias could be just what you need. Domain aliases allow you to use multiple domain names to point to the same main website. Think of big brands like Coca-Cola. They want people to find their website in whichever way they choose. So they might own coca-cola.com, coke.com, coke.net, and show the same website at each domain.
