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4 days ago | 
businessoffashion.com | Haley Crawford
Rachel Bilson doesn’t mince words in her ad for Lancôme’s Juicy Tubes lip gloss. “Nothing transports me back to the early 2000s quite like Juicy Tubes,” she said in the spot, which looks like it’s filmed on her iPhone and was released in May. “It instantly reminds me of when I won the Teen Choice Award for ‘Best Chemistry.’ Why did I win?
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2 weeks ago | 
businessoffashion.com | Haley Crawford
NAPA, CALIFORNIA — On the first day of the third annual The Business of Beauty Global Forum, conversations delved into how the beauty industry is being shaped by changing cultural, societal and geopolitical forces. “Our industry, much like our wider world, is in flux. It’s expanding to fit new definitions of beauty and to include new voices and lifestyles.
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2 weeks ago | 
businessoffashion.com | Haley Crawford
Last weekend, nearly 10,000 people packed a grandstand in New York for this year’s kickoff of SailGP, an international sailing race often likened to Formula 1 on the water that has rapidly attracted audiences with its elite, globetrotting allure. At the top of every sail on the high-speed catamarans was the logo for Rolex, which has sponsored the race since its start in 2019.
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2 weeks ago | 
businessoffashion.com | Haley Crawford |Malique Morris
Advertisers are starting to get a little more bang for their buck on Instagram. In the years after Apple made it harder to track iPhone users’ online activities in 2021, the metrics on social marketing mostly headed in one direction: more expensive, less effective. But recently, the data has started looking better.
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2 weeks ago | 
businessoffashion.com | Haley Crawford
In a defiant speech, Lindsay Toczylowski, president and co-founder of social justice legal firm Immigrant Defenders Law Center, called the deportation of undocumented immigrants without due process a direct attack on democracy. Her client, Andry José Hernández Romero, a 31-year-old Venezuelan makeup artist seeking asylum in the US, was in March deported to El Salvador, where he was taken to the country’s notorious CECOT prison along with over 200 other Venezuelan and Salvadoran deportees.
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1 month ago | 
businessoffashion.com | Haley Crawford
When fragrance brand Snif was cooking up the name for its latest scent, which smelled of pancakes hot off the griddle — maple syrup, melted butter and “sugared musk,” — it went off instinct. Taylor Merkel, Snif’s chief brand and creative officer landed on “Hot Cakes,” because it had “a direct connection for people of what they’re going to smell,” she said, which can be difficult to translate online.
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1 month ago | 
businessoffashion.com | Haley Crawford |Simone Stern Carbone
During the two-week run of Spanish womenswear brand La Veste’s pop-up in New York City, the brand’s “super fans” — as described by chief executive Sofia García-Gallardo — arrived in its wares from head to toe. Eager to get their hands on a pair of La Veste’s striped pants or one of its scalloped shirts, they ended up selling out several items, including its parasol pants and knit capsule.
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2 months ago | 
businessoffashion.com | Haley Crawford
When couture designer Silvia Tcherassi’s son Mauricio got married last year, it wasn’t just a milestone for her family, but her business, too. While the brand did not previously carry a permanent wedding offering, for the event, the designer sold 80 dresses to the bridal party and other guests. It was a sign, according to Mauricio Tcherassi, the company’s chief commercial officer.
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2 months ago | 
businessoffashion.com | Haley Crawford
NEW YORK — In New York, where snagging a table at a buzzy new restaurant is a badge of honour, a new wave of members clubs with roots in London and Los Angeles are betting they can turn belonging into the next hot social signifier. But in a city where trends fade as quickly as they appear, can these clubs sustain Manhattanites’ interest?
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2 months ago | 
businessoffashion.com | Haley Crawford
When President Donald Trump made his tariff announcement on April 2, Petite Studio knew what the news meant: Soon, they’d have to raise prices. The New York-based womenswear label works closely with a factory in founder Jenny Wang’s hometown of Jiangshan, China for production, and as such is highly exposed to US tariffs on China, which are now up to 145 percent.
