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1 week ago | 
businessoffashion.com | Haley Crawford
Fashion public relations giant The Independents announced on Thursday that it acquired design studio 2x4, bolstering the group’s design and brand strategy offerings. Founded in 1994 by Michael Rock, Susan Sellers and Georgianna Stout, 2x4 focuses on creating brand strategy, design and activations for companies and cultural institutions alike. Clients include Prada, Miu Miu and Chanel’s Arts and Culture division.
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1 week ago | 
businessoffashion.com | Haley Crawford
When aesthetician and beauty influencer Charlotte Palermino launched her skincare line Dieux in 2020, she didn’t want to do so with yet another minimalist beauty logo. Instead, she wanted something that had a vintage feel to it, and drew inspiration from the appearance of Parisian metro station signs and Renaissance emblems and seals. The final product used a custom version of a refined font called Perpetua, often used in biblical printings — a nod to the brand’s name, the French word for gods.
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3 weeks ago | 
businessoffashion.com | Haley Crawford
With an array of new AI tools on hand, fashion marketers need to balance automating rote tasks and maintaining their creative vision to ensure brand integrity.
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3 weeks ago | 
businessoffashion.com | Brian Baskin |Sheena Butler Young |Marc Bain |Haley Crawford
The author has shared a Podcast.You will need to accept and consent to the use of cookies and similar technologies by our third-party partners (including: YouTube, Instagram or Twitter), in order to view embedded content in this article and others you may visit in future. Subscribe to the BoF Podcast here. Fast-fashion giant H&M recently announced its plans to deploy AI-generated “digital twins” of real-life models in marketing campaigns.
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3 weeks ago | 
flipboard.com | Haley Crawford
10 hours agoLast week, OpenAI released Images for ChatGPT which led to an explosion of interest thanks to its ability, in part, to generate Studio Ghibli inspired AI art. It looks like the virality has paid off — CEO Sam Altman posted that the company has added one million users in the last hour alone (he’s …
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3 weeks ago | 
businessoffashion.com | Haley Crawford
Last week was a significant one in the human creativity versus artificial intelligence debate. On Tuesday, OpenAI released ChatGPT 4.0’s new image generator, which can create pictures done in popular animation styles, like Pixar or Japanese animation company Studio Ghibli (and quickly went viral). That same day, H&M shared images featuring its first AI-generated versions of models including Vilma Sjöberg.
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1 month ago | 
businessoffashion.com | Haley Crawford
Last week, former Governor of the Bank of England and the Bank of Canada and newly-elected Liberal party leader Mark Carney became Canada’s new Prime Minister, after almost a decade with Justin Trudeau in the top job. With the Liberal party rising in the polls, Carney is expected to soon call a general election to seek his own mandate. Canadians will head to the polls as the country finds itself at a pivotal economic precipice.
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1 month ago | 
businessoffashion.com | Haley Crawford
On the first day of New York Fashion Week in February, the longest queue snaking through Soho wasn’t for a fashion show at all. Instead, the crowd was waiting to enter MAC’s downtown Manhattan store for an event celebrating the Estée Lauder-owned makeup brand’s new 1990s-themed campaign, centred around its recently revived nude lip products.
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1 month ago | 
businessoffashion.com | Haley Crawford
Together Group, parent company to Purple PR, announced today it is acquiring Imerza and Visualisation One, animation and immersive visualisation technology companies. Imerza is video game developer Epic Games’ official US partner for the creation of digital twins, which are virtual recreations of physical objects and spaces — for instance, its technology has been used to create large-scale digital twins for architectural projects such as Quidiya and Diriyah Gate in Saudi Arabia.
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2 months ago | 
businessoffashion.com | Haley Crawford
We may be living in the age of minimalism, but cuteness is having a moment too. From Coach’s latest show, where models strutted the runway in fluffy bunny slippers and sporting bags and sneakers adorned with teddy bear charms, to Loewe’s recent collaboration with artist Suna Fujita featuring rabbits, lemurs, pandas and more, to Bottega Veneta’s summer 2025 campaign featuring animal-shaped bean bag chairs, luxury brands are signalling that cute-ified products and quirky marketing are on trend.
