Haley Crawford

4 weeks ago | businessoffashion.com | Haley Crawford

When fragrance brand Snif was cooking up the name for its latest scent, which smelled of pancakes hot off the griddle — maple syrup, melted butter and “sugared musk,” — it went off instinct. Taylor Merkel, Snif’s chief brand and creative officer landed on “Hot Cakes,” because it had “a direct connection for people of what they’re going to smell,” she said, which can be difficult to translate online.

1 month ago | businessoffashion.com | Haley Crawford |Simone Stern Carbone

During the two-week run of Spanish womenswear brand La Veste’s pop-up in New York City, the brand’s “super fans” — as described by chief executive Sofia García-Gallardo — arrived in its wares from head to toe. Eager to get their hands on a pair of La Veste’s striped pants or one of its scalloped shirts, they ended up selling out several items, including its parasol pants and knit capsule.

1 month ago | businessoffashion.com | Haley Crawford

When couture designer Silvia Tcherassi’s son Mauricio got married last year, it wasn’t just a milestone for her family, but her business, too. While the brand did not previously carry a permanent wedding offering, for the event, the designer sold 80 dresses to the bridal party and other guests. It was a sign, according to Mauricio Tcherassi, the company’s chief commercial officer.

1 month ago | businessoffashion.com | Haley Crawford

NEW YORK — In New York, where snagging a table at a buzzy new restaurant is a badge of honour, a new wave of members clubs with roots in London and Los Angeles are betting they can turn belonging into the next hot social signifier. But in a city where trends fade as quickly as they appear, can these clubs sustain Manhattanites’ interest?

1 month ago | businessoffashion.com | Haley Crawford

When President Donald Trump made his tariff announcement on April 2, Petite Studio knew what the news meant: Soon, they’d have to raise prices. The New York-based womenswear label works closely with a factory in founder Jenny Wang’s hometown of Jiangshan, China for production, and as such is highly exposed to US tariffs on China, which are now up to 145 percent.