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1 week ago | 
businessoffashion.com | Haley Crawford |Simone Stern Carbone
During the two-week run of Spanish womenswear brand La Veste’s pop-up in New York City, the brand’s “super fans” — as described by chief executive Sofia García-Gallardo — arrived in its wares from head to toe. Eager to get their hands on a pair of La Veste’s striped pants or one of its scalloped shirts, they ended up selling out several items, including its parasol pants and knit capsule.
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2 weeks ago | 
businessoffashion.com | Haley Crawford
When couture designer Silvia Tcherassi’s son Mauricio got married last year, it wasn’t just a milestone for her family, but her business, too. While the brand did not previously carry a permanent wedding offering, for the event, the designer sold 80 dresses to the bridal party and other guests. It was a sign, according to Mauricio Tcherassi, the company’s chief commercial officer.
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2 weeks ago | 
businessoffashion.com | Haley Crawford
NEW YORK — In New York, where snagging a table at a buzzy new restaurant is a badge of honour, a new wave of members clubs with roots in London and Los Angeles are betting they can turn belonging into the next hot social signifier. But in a city where trends fade as quickly as they appear, can these clubs sustain Manhattanites’ interest?
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3 weeks ago | 
businessoffashion.com | Haley Crawford
When President Donald Trump made his tariff announcement on April 2, Petite Studio knew what the news meant: Soon, they’d have to raise prices. The New York-based womenswear label works closely with a factory in founder Jenny Wang’s hometown of Jiangshan, China for production, and as such is highly exposed to US tariffs on China, which are now up to 145 percent.
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3 weeks ago | 
businessoffashion.com | Haley Crawford
Gen-Z grew up watching Zales ads on TV. But now that they’re buying jewellery for themselves, the retailer isn’t on their radar. “We were losing relevance, or never had it, frankly, with that younger customer,” said Kecia Caffie, Zales’ president.
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4 weeks ago | 
businessoffashion.com | Haley Crawford
Fashion public relations giant The Independents announced on Thursday that it acquired design studio 2x4, bolstering the group’s design and brand strategy offerings. Founded in 1994 by Michael Rock, Susan Sellers and Georgianna Stout, 2x4 focuses on creating brand strategy, design and activations for companies and cultural institutions alike. Clients include Prada, Miu Miu and Chanel’s Arts and Culture division.
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1 month ago | 
businessoffashion.com | Haley Crawford
When aesthetician and beauty influencer Charlotte Palermino launched her skincare line Dieux in 2020, she didn’t want to do so with yet another minimalist beauty logo. Instead, she wanted something that had a vintage feel to it, and drew inspiration from the appearance of Parisian metro station signs and Renaissance emblems and seals. The final product used a custom version of a refined font called Perpetua, often used in biblical printings — a nod to the brand’s name, the French word for gods.
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1 month ago | 
businessoffashion.com | Haley Crawford
With an array of new AI tools on hand, fashion marketers need to balance automating rote tasks and maintaining their creative vision to ensure brand integrity.
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1 month ago | 
businessoffashion.com | Brian Baskin |Sheena Butler Young |Marc Bain |Haley Crawford
The author has shared a Podcast.You will need to accept and consent to the use of cookies and similar technologies by our third-party partners (including: YouTube, Instagram or Twitter), in order to view embedded content in this article and others you may visit in future. Subscribe to the BoF Podcast here. Fast-fashion giant H&M recently announced its plans to deploy AI-generated “digital twins” of real-life models in marketing campaigns.
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1 month ago | 
flipboard.com | Haley Crawford
10 hours agoLast week, OpenAI released Images for ChatGPT which led to an explosion of interest thanks to its ability, in part, to generate Studio Ghibli inspired AI art. It looks like the virality has paid off — CEO Sam Altman posted that the company has added one million users in the last hour alone (he’s …
