Malique Morris
Direct-to-Consumer Brands Correspondent at Business of Fashion (BOF)
DTC Correspondent @BoF | Prev: @theinformation | Dormant Culture Critic Who Loves Bad Indie Films and Music | He/Him | [email protected]
Articles
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1 week ago |
businessoffashion.com | Malique Morris
At the centre of Everlane’s latest campaign is a hill. A number of stone-faced models in earth tones, drenched in sepia-toned cinematography, surround it; posing, climbing and eventually, sitting around a table on its top. In a whisper, a narrator proclaims, “the hill is an analogy,” going on to draw out a parallel with Everlane’s goal of making “better” clothingThe real uphill battle Everlane is facing, however, is in shifting consumer perception.
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2 weeks ago |
businessoffashion.com | Malique Morris
Rothy’s wants to be everywhere. In the last year alone, the footwear brand opened nine stores in six states, and began stocking its flats at Nordstrom, Liberty London, Bloomingdale’s and Le Bon Marché, among other retailers. Next up: a partnership with 1 Hotels to sell clogs and other popular styles in the luxury boutique chain’s lobbies. It’s a remarkable comeback for a brand that came close to becoming a one-hit wonder like so many other direct-to-consumer start-ups of the 2010s.
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2 weeks ago |
businessoffashion.com | Malique Morris
Ty Haney is ready to scale her new venture. The entrepreneur, who previously founded activewear label Outdoor Voices, announced on Wednesday that she has raised an $11 million Series A funding round for her three-year-old rewards platform Try Your Best. The round was led by Offline Ventures and Strobe Ventures, which previously invested in TYB in 2023.
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2 weeks ago |
businessoffashion.com | Haley Crawford |Malique Morris
Advertisers are starting to get a little more bang for their buck on Instagram. In the years after Apple made it harder to track iPhone users’ online activities in 2021, the metrics on social marketing mostly headed in one direction: more expensive, less effective. But recently, the data has started looking better.
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3 weeks ago |
businessoffashion.com | Malique Morris
Serena Uziyel isn’t giving up on the US. Over the last year, the Istanbul-based luxury shoe brand has opened two stores in Florida and one in New York in what is now its second-largest market after Turkey. The brand hopes to open more stores in Florida, as well as new markets like California and Texas. Those plans were made before the Trump administration unleashed its tariffs, and when the US economy was on more solid footing. But the brand has no intention of changing course now.
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It’s been a tough year for big luxury e-tailers as sales declines and fire sales abound. But a crop of smaller marketplaces are beating the odds with a focus on emerging accessible luxury brands and a firmer grip on operating costs. My latest for @BoF https://t.co/9L8w97RFhA
RT @messys1ut_: let's get one thing straight: this wasn't the "bloodbath" y'all are making it out to be. they both ate this up i'm so tired…
#CowboyCarter gives you wings! I just ran from my apt in Ditmas Park to the Brooklyn pier bumping (what I think is) a great NOT perfect album! (FYI this is like my 1,000th listen)
