Malique Morris's profile photo

Malique Morris

New York

Direct-to-Consumer Brands Correspondent at Business of Fashion (BOF)

DTC Correspondent @BoF | Prev: @theinformation | Dormant Culture Critic Who Loves Bad Indie Films and Music | He/Him | [email protected]

Articles

  • 6 days ago | businessoffashion.com | Malique Morris

    Last week, Victoria’s Secret went dark. On May 28, the lingerie giant shut down its website following a “security incident,” the company said in a statement. (It did not confirm what caused the disruption). While the site was only down for two days, it likely cost Victoria’s Secret millions in sales, adding another hurdle to its ongoing turnaround plan under new leader Hillary Super. The company’s stock dropped as much as 8 percent the day it closed its site.

  • 2 weeks ago | businessoffashion.com | Malique Morris

    Warby Parker is getting in on the smart glasses craze. On Tuesday, the digitally-native eyewear maker announced a partnership with Google to develop a line of “intelligent eyewear,” which is set to debut after 2025, although the company didn’t give an official timeline. Warby Parker will couple its signature designs with Google’s Android XR technology to create glasses with multimodal AI — which can process data across video, images, text and audio.

  • 3 weeks ago | businessoffashion.com | Malique Morris

    Now that Richemont has offloaded the online luxury group Yoox Net-a-Porter, the e-tailers’ loss-making will be Mytheresa’s problem. In an investor call on Thursday, LuxExperience, the new luxury group that combines Mytheresa and Yoox Net-a-Porter, said that Net-a-Porter and Mr Porter’s combined net sales dropped 11 percent to €1.2 billion ($1.3 billion) in 2024 and is on track to fall another 11 percent to €1 billion in 2025.

  • 3 weeks ago | businessoffashion.com | Malique Morris

    Los Angeles-based fine jewellery maker Angara was already well on its way to reducing its dependence on the US for sales before President Donald Trump announced his tariff plan last month, entering India at the end of last year and planning a number of international launches for 2025. But the rapidly unfolding trade war propelled Angara to make those moves more quickly, said co-founder and chief executive Ankur Daga.

  • 3 weeks ago | businessoffashion.com | Malique Morris

    Even online luxury’s most stable force isn’t immune to industry headwinds. Mytheresa’s sales grew a paltry 4 percent to €243 million ($273 million) in the quarter that ended in March, down from the 13 percent growth it reported in the previous quarter and the 18 percent increase it saw during the same period last year.

Contact details

Socials & Sites

Try JournoFinder For Free

Search and contact over 1M+ journalist profiles, browse 100M+ articles, and unlock powerful PR tools.

Start Your 7-Day Free Trial →

X (formerly Twitter)

Followers
1K
Tweets
892
DMs Open
Yes
Malique Morris
Malique Morris @luxeoflique
15 May 24

It’s been a tough year for big luxury e-tailers as sales declines and fire sales abound. But a crop of smaller marketplaces are beating the odds with a focus on emerging accessible luxury brands and a firmer grip on operating costs. My latest for @BoF https://t.co/9L8w97RFhA

Malique Morris
Malique Morris @luxeoflique
20 Apr 24

RT @messys1ut_: let's get one thing straight: this wasn't the "bloodbath" y'all are making it out to be. they both ate this up i'm so tired…

Malique Morris
Malique Morris @luxeoflique
6 Apr 24

#CowboyCarter gives you wings! I just ran from my apt in Ditmas Park to the Brooklyn pier bumping (what I think is) a great NOT perfect album! (FYI this is like my 1,000th listen)