Hande Yaşargil

Mar 25, 2024 | mediacatmagazine.co.uk | Hande Yaşargil |Chris Jefford

In this interview MediaCat Magazine’s Editor Mike Piggott chats to the CMO ofBoots UK, Pete Markey, about improv comedy and what it has taught him about being a marketing leader. I was in the queue to get a ticket at my local train station about five years ago and spotted a poster about improvised comedy lessons, with the brilliant Dingbats Improv in the Archway theatre (in north London) right next to the station.

Mar 21, 2024 | mediacatmagazine.co.uk | Harry Kinnear |Mark Byrne |Hande Yaşargil |David Juul Ledstrup

If luxury lives in the realm exclusivity, and humour lives in a world of shared understanding of the expected, it follows that they are not particularly natural bedfellows. But this hasn’t stopped an increase in the use of humour and play as a reference point in the luxury sector, particularly in luxury fashion, where anime red boots and giant lion head broaches reign supreme.

Mar 21, 2024 | mediacatmagazine.co.uk | Mark Byrne |Adah Parris |Emily Fairhead-Keen |Hande Yaşargil

While seemingly ubiquitous, it’s like a talent—not everyone can master it. For speakers who can weave authentic, spontaneous humour into their presentations, the rewards include higher ratings and more invitations to speak. Similarly, leaders who don’t take themselves too seriously and can inject humour into difficult meetings often gain popularity. However, the effective use of humour in the workplace is nuanced, hinging on the ‘how’, ‘when’, and ‘where’.