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Nov 27, 2024 | 
mediacatmagazine.co.uk | Ed Cox |Doug Whelpdale |Thomas Kolster |Harry Kinnear
MediaCat Magazine Podcast Tom Gent on creating standout multi-platform video content 00:00 / 47m Apple Podcasts Podchaser Spotify TuneIn YouTube Download file | Play in new window | Duration: 47m | For this podcast MediaCat‘s Opinions Editor, Mike Piggott, spoke to Tom Gent, founder and Head of Creative at award-winning content agency, Founder Creative. With a career spanning two decades in the media and entertainment industries, Tom has done a lot. He’s worked for the BBC on a plethora of...
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Nov 21, 2024 | 
mediacatmagazine.co.uk | Harry Kinnear |Svilena Keane |Lydia Martin |Eaon Pritchard
Clients, marketers and researchers are keen to unlock the secrets of how to appeal to Gen A and Gen Z, and what that all means for established wisdom and strategy for their brands. However, is it possible they are focused on the wrong generations? The tone in reports on Gen A is often one of fear, fuelled by how un-childlike their youth appears to be, and articles carry titles such as ‘Who’s Afraid of These Gen Alpha Queens?’.
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Nov 19, 2024 | 
mediacatmagazine.co.uk | Lea Karam |Harry Kinnear |Ines Casas |Svilena Keane
MediaCat Magazine Podcast Simon Akers and Jaz Poke on neurodiversity in media 00:00 / 27m Apple Podcasts Podchaser Spotify TuneIn YouTube Download file | Play in new window | Duration: 27m | In this podcast Mike Piggott spoke to Simon Akers (founder and partner at Archmon) and Jaz Poke (Business Development Director EMEA at Omnicom Media Group), co-founders of new industry initiative, Neurodiversity in Media (NDIM). They discussed how the initiative got started and why there is a need for it...
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Oct 24, 2024 | 
mediacatmagazine.co.uk | Clare Turner |Natasha Randhawa |Harry Kinnear |Alice Pukhova
Have you spotted the recent campaign from Waitrose, featuring famous noughties pop band S Club running around a supermarket shop floor causing havoc? Or just a week before, the delightfully camp ad campaign from Lidl, with Love Actually actress Martine McCutcheon belting out — in true karaoke fashion — a playful spin on the famous nineties pop hit ‘Ooh Aah… Just a Little (Lidl) Bit’?
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Oct 15, 2024 | 
mediacatmagazine.co.uk | Natasha Randhawa |Matthias Weiskopf |Josh McLoughlin |Josh Mcloughlin |Harry Kinnear
The era of the digital nomad is now. With the rise of remote work following COVID-19 and countries increasingly offering digital nomad visas, career opportunities are no longer constrained by geographical borders. In the UK, the cost of living crisis, widening wealth gaps, the fragile housing market and ongoing racial disparities are prompting many Black British citizens to look for greener pastures abroad.
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Oct 7, 2024 | 
mediacatmagazine.co.uk | Harry Kinnear |Mike Piggott |Natasha Randhawa
In July, a meme started making the rounds of a kid in a mall being asked about what games they play — no, not Fortnite they retort, instead, they ‘play dress to impress with my baddies’. Me too, hun. For the uninitiated, Dress To Impress is a free-to-play game on Roblox (a platform that allows users to program and create their own games) that is taking the world by storm. Released in late 2023, it has clocked up over 2.7 billion plays so far and three awards at the Roblox Innovation Awards.
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Sep 18, 2024 | 
mediacatmagazine.co.uk | Mike Piggott |Harry Kinnear |Louise Millar |Simon Akers
The creative agency SuperHeroes has launched a new luxury division: SuperHeroes Deluxe. The new division aims to strengthen the agency’s Gen Z offering and transform luxury advertising. SuperHeroes identified a gap in the market after collecting insights from the luxury clients (Balenciaga, Jimmy Choo, and Louis Vuitton) of its digital art collective, JIMMY, and speaking to its Gen Z insight panel, The Robins.
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Sep 12, 2024 | 
mediacatmagazine.co.uk | Jenni Romaniuk |Mike Piggott |Harry Kinnear |Will Williams
I am typing this in a Marimekko sweater that seemed like an essential purchase during my last trip to Finland, a pair of black pants from a brand called Residus whose tagline is ‘luxury that won’t f**k up the planet’ and my shoes are James Perse that I bought at a sample sale. To quote the Kinks, I am indeed, a ‘dedicated follower of fashion.’Fashion can be a wonderful form of self-expression, and many brands have their own style that we co-opt for ourselves, or see in others.
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Sep 5, 2024 | 
mediacatmagazine.co.uk | Andy Crysell |Harry Kinnear |Chris Jefford
Anyone with an interest in club culture has probably seen one of the many videos on X, TikTok and similar, mocking the sight of clubbers who are not joyously waving their arms in the air, but instead using them to hold their phones aloft. Typically, these also feature a DJ bro giving his all to a big tech-house drop, with everybody in the place determined to capture the general epic-ness of the occasion.
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Aug 22, 2024 | 
mediacatmagazine.co.uk | Natasha Randhawa |Harry Kinnear |Ben Essen |Kate Knowles
Whether it was on your For You Page or yet another marketer’s LinkedIn analysis, you’ve likely heard the news — The Girls have packed away their Brat starter packs and are embracing a ‘very mindful, very demure’ outlook this season. This swift turnover is par for the course in the short shelf-life of TikTok memes and microtrends. In the age before algorithms, trends once enjoyed a 5-10 year life cycle, dictated by fashion houses and disseminated by celebrities.
