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Oct 9, 2024 | 
mediacatmagazine.co.uk | Adah Parris |Emma Saddleton |Anna Hickey |Alastair Bannerman
dentsu’s 2025 Media Trends report, The Year of Impact is out now. This edition, crafted by specialists across dentsu media agencies Carat, dentsu X, and iProspect, digs into changes driven by algorithms, AI, and the new dimensions of consumer engagement expected to shape the media landscape in the upcoming year.
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Aug 28, 2024 | 
mediacatmagazine.co.uk | Adah Parris |Nazli Selin Ozkan |Alex Carapiet |Chris Stokel-Walker
In the expanding shadows of the digital age, as techno-feudalism tightens its grip, the media and advertising industries must emerge as catalysts for change. Techno-feudalism, a term coined by Yanis Varoufakis, describes a world in which data is the new capital, and digital platforms function as modern fiefdoms, wielding geopolitical power through their monopolistic control.
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Jul 18, 2024 | 
mediacatmagazine.co.uk | Adah Parris |Mariana Silva |Joel Stein |Chris Andrews
I’ve recently spent a lot of time around climate and social justice activists, all sharing their stories of their intricate relationship with social media in an attempt to empathetically subvert the status quo. Many see it as a vital tool for expressing their values, ethics, and words of wisdom. We’ve evolved from linear methods of communication to a more holistic, many-to-many approach. Yet, amidst this shift, I often find myself wanting to retreat from the cacophony of ‘listen to me’ messages.
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Jul 2, 2024 | 
atmos.earth | Adah Parris
07.02.2024 ChatGPT-4o has offered faster processing speeds, but it has also shown signs of unchecked racism and environmental harm. Here’s how incorporating traditional knowledge into the development of AI can make it more just.
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Jul 2, 2024 | 
flipboard.com | Adah Parris
Cyborg Shamanism and the Case for Elemental AIAs a child, injustice always made me cry. It didn’t have to be my story; I had a deep visceral “knowing” when something was wrong, unjust, or just …
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Apr 15, 2024 | 
mediacatmagazine.co.uk | Adah Parris |Kate Knowles |Grace Gollasch |Harry Kinnear
In today’s digital world, where screens are everywhere, there’s a growing nostalgia for the older, touchable tech that speaks to our longing for something real and tangible in our hands. This comeback isn’t just about being trendy. From the boxy yet nostalgic visuals of early internet designs to the sturdy feel of classic cars, there’s a clear, shared longing for authentic, tactile experiences in our increasingly digital lives.
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Mar 21, 2024 | 
mediacatmagazine.co.uk | Mark Byrne |Adah Parris |Emily Fairhead-Keen |Hande Yaşargil
While seemingly ubiquitous, it’s like a talent—not everyone can master it. For speakers who can weave authentic, spontaneous humour into their presentations, the rewards include higher ratings and more invitations to speak. Similarly, leaders who don’t take themselves too seriously and can inject humour into difficult meetings often gain popularity. However, the effective use of humour in the workplace is nuanced, hinging on the ‘how’, ‘when’, and ‘where’.
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Mar 12, 2024 | 
mediacatmagazine.co.uk | Adah Parris |Olaf van Gerwen |Emily Fairhead-Keen |Olivia Wedderburn
This curious idea is on the cutting edge of AI’s next great frontier, understanding and generating nuanced human humour. As machine learning capabilities explode, researchers are tackling one of humanity’s most intricate cognitive skills: understanding the complexities behind what makes us human. At its core, humour is deeply rooted in our distinctly human experiences, shaped by the rich tapestry of cultures, personal histories, and nuanced social dynamics we navigate every day.
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Dec 23, 2023 | 
mediacatmagazine.co.uk | Mike Piggott |Louise Millar |Grace Gollasch |Adah Parris
MediaCat Magazine PodcastCheck My Ads' Claire Atkin on dismantling the disinformation economy00:00/28mApple Podcasts Google Podcasts Podchaser Spotify Stitcher TuneIn Download file | Play in new window | Duration: 28m | In this pod our Editor Mike Piggott chats to Claire Atkin, CEO and Co-Founder of Check My Ads, the adtech watchdog.
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Dec 18, 2023 | 
mediacatmagazine.co.uk | Adah Parris |Chris Bailey |Grace Gollasch |Kate Knowles
A couple of weeks ago saw the start of the 28th Conference of the Parties to the United Nations Framework Convention on Climate Change (COP28). Curiously, this time it was held in Dubai, a place steeped in a history of oil production that once accounted for half of its GDP. Yet there’s a certain irony to this choice of location that reflects the broader complexities we all face: the tug-of-war between immediate goals and long-term impacts.
