Heather Campbell

Director of Marketing at Search Engine Journal

Unapologetic pop-culture geek & Director of Marketing for @sejournal

Articles

Regain Control of Search Visibility in the Age of AI

3 days ago | searchenginejournal.com | Heather Campbell |Loren Baker |Jenise Uehara Henrikson |Brent Csutoras

Trying to regain lost visibility in AI-powered search results? As AI Overviews and answer engines continue to reshape how search works, organic visibility can disappear overnight. If your traffic has taken a hit, you may need a more complete strategy to recover and grow.
How To Build An AI Search Strategy With Limited Resources

6 days ago | searchenginejournal.com | Heather Campbell |Loren Baker |Jenise Uehara Henrikson |Brent Csutoras

You’re not alone. As search engines evolve, it’s becoming harder to keep up, especially if your resources are stretched thin. Join us for “Do More With Less: How To Build an AI Search Strategy With Limited Resources,” a practical webinar designed to help small teams create a strong, AI-powered SEO strategy that actually works. Why This Webinar Is Worth Your Time:You don’t need a big budget or a large team to get results. You just need a smart plan and the right tools to help you stay ahead.
Winning The Link Game: How To Create & Pitch Content That Attracts Incredible Links [Webinar]

3 weeks ago | searchenginejournal.com | Heather Campbell |Loren Baker |Jenise Uehara Henrikson |Brent Csutoras

Think link building is dead? Think again. In 2025, the backlink game has changed. If your strategy hasn’t, you might be stuck chasing low-impact backlinks that barely move the needle. Top brands are winning big by creating linkable assets that earn high-quality links and boost search rankings. Want in? Join us for our next webinar: “Winning The Link Game: How To Create & Pitch Content That Attracts Incredible Links” with Michael Johnson of Resolve.
Beyond ROAS: Aligning Google Ads With Your True Business Objectives

1 month ago | searchenginejournal.com | Heather Campbell

Are your paid campaigns delivering the results that really matter? If your ad strategy is focused only on cost-per-acquisition, you might be leaving long-term growth on the table. It’s time to rethink how you measure success in Google Ads. In this upcoming webinar, you’ll get:Smarter ways to measure PPC success. Tested, powerful bidding strategies. Real, bigger business impact. This session is designed to help you move beyond ROAS and align your ad performance with actual business goals.
Q2 SEO & AI Update: How To Track & Optimize AI Search Performance [Webinar]

1 month ago | searchenginejournal.com | Heather Campbell

Are you ready to ensure your SEO tools deliver the most accurate, real-time data in 2025 and beyond? With the constant evolution of Google’s search algorithms, staying ahead requires not just adapting to changes but anticipating them. Join us on March 27, 2025, for our in-depth webinar, “Q2 SEO & AI Update: How To Track & Optimize AI Search Performance,” where we’ll explore how SEO professionals and B2B companies can effectively navigate these changes.
[Expert Panel] Effortless Conversions: Close More Sales With AI Data [Webinar]

Feb 10, 2025 | searchenginejournal.com | Heather Campbell

Are you ready to elevate your lead generation and conversion strategies? With the evolving landscape of digital marketing, understanding how to optimize your campaigns and leverage AI for better efficiency, ROI, and customer retention is crucial.
2025 Marketing Trends: The End Of SEO? [Webinar]

Feb 3, 2025 | searchenginejournal.com | Heather Campbell

Finding it tough to keep up with AI’s impact on location marketing? AI is reshaping location marketing, and now there’s a new buzzword in town: GEO (Generative Engine Optimization). As search evolves, it’s crucial to stay ahead of the trends and ensure your strategy aligns with how AI and search engines process location-based content.
How Performance Marketing + Brand Fuels Traffic Growth And Conversions [Webinar]

Jan 10, 2025 | searchenginejournal.com | Heather Campbell

Building a brand that fuels trust, loyalty, and long-term value is no easy feat. But with the right strategy, your brand can become the cornerstone of a high-performing marketing campaign that drives real results. On January 16, 2025, at 2 pm, join us for an exclusive live webinar, How Performance Marketing + Brand Fuels Traffic Growth And Conversions.
How Marketers Can Adapt To Drive Quality Over Quantity

Dec 23, 2024 | searchenginejournal.com | Heather Campbell

If you want more quality in your pipeline, you need more quality in your marketing efforts. That means you should focus more on your ideal customer profile (ICP) and their journey to conversion. Reflecting on the year, I can tell you that these are some of the most impactful places to spend time and resources to support a more quality-driven pipeline. I just saw a post in my social feed that could not have been more timely:Content is your round-the-clock salesperson.
5 B2B Customer Retention Strategies To Drive Repeat Business

Oct 27, 2024 | searchenginejournal.com | Heather Campbell

In today’s competitive B2B landscape, retaining customers is just as important as acquiring new ones. It also tends to be easier if done well. Watch this webinar on-demand for proven techniques to build long-term relationships and keep your clients coming back. You’ll discover innovative strategies that go beyond traditional approaches, including how leveraging workflow automation tools can revolutionize your customer experience.