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1 week ago | 
searchenginejournal.com | Heather Campbell
Are your paid campaigns delivering the results that really matter? If your ad strategy is focused only on cost-per-acquisition, you might be leaving long-term growth on the table. It’s time to rethink how you measure success in Google Ads. In this upcoming webinar, you’ll get:Smarter ways to measure PPC success. Tested, powerful bidding strategies. Real, bigger business impact. This session is designed to help you move beyond ROAS and align your ad performance with actual business goals.
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1 month ago | 
searchenginejournal.com | Heather Campbell
Are you ready to ensure your SEO tools deliver the most accurate, real-time data in 2025 and beyond? With the constant evolution of Google’s search algorithms, staying ahead requires not just adapting to changes but anticipating them. Join us on March 27, 2025, for our in-depth webinar, “Q2 SEO & AI Update: How To Track & Optimize AI Search Performance,” where we’ll explore how SEO professionals and B2B companies can effectively navigate these changes.
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2 months ago | 
searchenginejournal.com | Heather Campbell
Are you ready to elevate your lead generation and conversion strategies? With the evolving landscape of digital marketing, understanding how to optimize your campaigns and leverage AI for better efficiency, ROI, and customer retention is crucial.
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2 months ago | 
searchenginejournal.com | Heather Campbell
Finding it tough to keep up with AI’s impact on location marketing? AI is reshaping location marketing, and now there’s a new buzzword in town: GEO (Generative Engine Optimization). As search evolves, it’s crucial to stay ahead of the trends and ensure your strategy aligns with how AI and search engines process location-based content.
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Jan 10, 2025 | 
searchenginejournal.com | Heather Campbell
Building a brand that fuels trust, loyalty, and long-term value is no easy feat. But with the right strategy, your brand can become the cornerstone of a high-performing marketing campaign that drives real results. On January 16, 2025, at 2 pm, join us for an exclusive live webinar, How Performance Marketing + Brand Fuels Traffic Growth And Conversions.
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Dec 23, 2024 | 
searchenginejournal.com | Heather Campbell
If you want more quality in your pipeline, you need more quality in your marketing efforts. That means you should focus more on your ideal customer profile (ICP) and their journey to conversion. Reflecting on the year, I can tell you that these are some of the most impactful places to spend time and resources to support a more quality-driven pipeline. I just saw a post in my social feed that could not have been more timely:Content is your round-the-clock salesperson.
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Oct 27, 2024 | 
searchenginejournal.com | Heather Campbell
In today’s competitive B2B landscape, retaining customers is just as important as acquiring new ones. It also tends to be easier if done well. Watch this webinar on-demand for proven techniques to build long-term relationships and keep your clients coming back. You’ll discover innovative strategies that go beyond traditional approaches, including how leveraging workflow automation tools can revolutionize your customer experience.
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Oct 13, 2024 | 
searchenginejournal.com | Heather Campbell
Everyone wants to build great links that drive the desired traffic…but it can be really difficult. Let us show you the path to success. Join Michael Johnson and his “Fellowship” of link building experts as they break down the make-up of a successful link building campaign, step-by-step. Along the journey, we showed everything you need to build great links that move the needle and stand the test of time. • None How to identify when links aren’t the problem, and what to look for instead.
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Oct 4, 2024 | 
nationtalk.ca | Atefeh Khademolreza |Heather Campbell |Chelsea Nyomi |Sara Rangooni
Rotman Doc Insights presents “Layered Lives: Gender Identities in Focus”Date and timeTue, Oct 15, 2024 7:00 PM – 8:30 PM EDTLocationInnis Town Hall Theatre2 Sussex Avenue Toronto, ON M5S 1J5 CanadaEvent lasts 1 hour 30 minutesJoin us for Layered Lives: Gender Identities in Focus, a powerful screening of short films that brings to life the complex intersections of gender with other key aspects of identity, such as culture, race, disability, and indigeneity.
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Sep 3, 2024 | 
searchenginejournal.com | Heather Campbell
Generative AI is making a big splash, but with so many products, how do you know which are best for your business? We cleared the noise and reveal the tools best suited for driving your ROI. Watch on-demand as we discussed the importance of AI to your performance as an agency or small business, and how you can use it successfully. We explored the most innovative AI products on the market, and how you can properly utilize them to boost your revenue and simplify your workflows.
