Iosetta Santini

1 month ago | research-live.com | Katie McQuater |Iosetta Santini |Liam Kay- McClean

Speaking during a presentation at the event in London yesterday ( 20th May), Paul Griffiths, founder, Client Advocates, said that in a tough environment for new business, getting more work from existing clients offers “a quicker win” for insights suppliers. To do, that, he said, agencies must better understand and address clients’ needs and focus more on business impact, as clients want and expect more from their partners.