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1 week ago | 
research-live.com | Katie McQuater |Liam Kay- McClean
Researchers from the University of Zurich used the ‘Change My View’ subreddit (r/ChangeMyView) on Reddit to deploy AI-generated comments to study how AI could be used to change people’s views. Comments generated using AI and posted on the Reddit platform for the experiment included one that purported to be written by a victim of rape and another that appeared to come from a trauma counsellor specialising in abuse.
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2 weeks ago | 
research-live.com | Liam Kay- McClean |Katie McQuater
MRS has developed the Campaign for Better Data against a backdrop of the opportunity and risks for the research sector posed by AI and its potential to exacerbate inaccurate information. MRS launches the campaign today ( 1st May) with new guidance on using AI, synthetic data and related technologies. The guidance covers the breadth of AI in the research sector – from ethics and legislation to usage opportunities.
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2 weeks ago | 
research-live.com | Katie McQuater |Liam Kay- McClean
Mahon joined Channel 4 in 2017 and during her tenure, secured the channel’s public ownership through two privatisation attempts. The channel’s first female chief executive, Mahon also led its efforts to become a digital-first public service streamer. Under her leadership, Channel 4 also increased its presence outside of London, with the opening of its regional base in Leeds and hubs in Glasgow and Bristol.
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2 weeks ago | 
research-live.com | Liam Kay- McClean |Katie McQuater
We have all been there – using a product or service that is apparently designed to be intuitive, accessible and easy to understand, but instead finding the process to be difficult and frustrating. For some people, especially those from lesser heard communities, this can be a regular, or even daily, occurrence. Inclusive design has been a key theme in recent years, but with diversity and inclusion programmes increasingly under pressure, there is a risk that recent progress is lost.
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3 weeks ago | 
research-live.com | Katie McQuater |Liam Kay- McClean
Harrison (pictured, left), who has been chief executive of the business, formerly Kantar Public, for almost 10 years, will move to become president of Verian and chair of the new Institute, as well as sitting on the board. Verian’s chief operating officer, Philippa Edward (pictured, right), will assume the role of chief executive. Edward joined Kantar in 2024 and prior to that was chief operating officer at commodity intelligence services business ICIS.
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3 weeks ago | 
research-live.com | Michael Rosenberg |Liam Kay- McClean
Bots and Fraudulent Data, Fraudulent Data and Bots – they are first cousins living in the same neighbourhood, in fact, living right next door to each other, always intertwined and in each other’s faces. Bots loves Fraudulent Data’s tuna casserole and Fraudulent Data loves Bots’ Chicken Curry – two peas in a nasty pod. If only we could send them on a one-way excursion to Siberia, never to be heard from again.
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3 weeks ago | 
research-live.com | Katie McQuater |Liam Kay- McClean
Amid cuts to funding and resources for federal data under the Trump administration’s efficiency drive, a white paper authored by The Census Project, an advocacy group comprised of census data users, specialists and local planners, said: “Events in Washington, D.C., to find efficiencies in government have put the ACS at even greater risk.
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3 weeks ago | 
research-live.com | Katie McQuater |Liam Kay- McClean
Tice (pictured) will work with San Francisco-based Metaforms to bolster sales growth and form partnerships. Formerly chief revenue officer at Fuel Cycle before leaving to launch his own advisory consultancy, Tice works with software-as-a-service businesses on a fractional basis. Prior to Fuel Cycle, he was chief customer officer at Forsta and and directed sales at Decipher before it was acquired. Metaforms offers AI agents for market research operation teams.
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4 weeks ago | 
research-live.com | Katie McQuater |Liam Kay- McClean
The first quarter of 2025 saw a significant shift in budgets for market research, the quarterly data found, with 20.2% of panellists surveyed reducing their spend on market research – more than double the 9.7% who revised their spend upwards. The resulting net balance of -10.5% – compared with +3.1% in the previous quarter – is the lowest reading in four years.
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1 month ago | 
research-live.com | Katie McQuater |Liam Kay- McClean
Basis Research established its social research practice in 2021 when former Kantar Insights co-chief executive Bhattachary and Clay, previously managing partner at SECNewgate, joined the business to lead Basis Social. Following the MBO, the London-based team is being retained, and Basis Social has rebranded to The Social Agency. The business will continue to focus on research for public health and wellbeing, sustainability, democratic renewal and equity and inclusion in the UK and internationally.
