Jacqueline Barba

5 days ago | p2pi.com | Jacqueline Barba

Maximizing Retail Media Impact With Del Monte, ChicoryAs retail media networks continue to scale, brands are evolving their internal strategies to maximize impact. In this session, learn how Del Monte is approaching retail media today, from internal alignment, to partnering with third party vendors to drive scale and measurable results.

5 days ago | p2pi.com | Jacqueline Barba

As a beta partner, Albertsons Media Collective (AMC), the retail media arm for Albertsons Cos., has been leveraging onsite video as part of holistic campaigns and reported strong performance during testing. A test campaign that exposed shoppers to both onsite video and sponsored products delivered a 280% increase in click-through rates, according to the release. When paired with sponsored product ads, onsite video also drove a 460% lift in sales.

6 days ago | p2pi.com | Jacqueline Barba

Skip to main content Each month, the Path to Purchase Institute shines a light on some of the most eye-catching displays and physical activations that our boots on the ground recently captured in stores. As retailers continue to digitize the store experience and add in-store retail media touchpoints, we’re showcasing a few opportunities brands took advantage of in April.

6 days ago | p2pi.com | Jacqueline Barba

As Walmart continues to elevate its beauty category, the retail giant is piloting a customer engagement experience in 40 select stores as part of a new sales event. Aptly named “The Beauty Event,” the sale is running from April 18 to May 31 and features more than 1,800 rollbacks and savings on products across the entire category in stores and online, according to a corporate blog post written by Vinima K. Shekhar, vice president of beauty, Walmart.

1 week ago | consumergoods.com | Jacqueline Barba

Elizabeth Duggan, currently SVP and general manager, Campbell’s Company of Canada, has been appointed president of the snacks division, effective May 12. Mackenzie Davison, currently VP, marketing of Canada, will succeed Duggan. In her new role, Duggan will oversee the long-term growth and margin expansion of the snacks division, including its brand portfolio and distribution network. Duggan will work closely with current snacks president Chris Foley during the transition.