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3 weeks ago | 
consumergoods.com | Jacqueline Barba
Walmart is accelerating its artificial intelligence strategy to prepare for a future in which personal shopping agents – powered by generative AI – may assist consumers throughout the path to purchase. A large part of this effort involves optimizing in-store tools for associates and rethinking marketing to accommodate both human and machine-led shopping using agentic AI.
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3 weeks ago | 
p2pi.com | Jacqueline Barba
As grocery prices continue to climb in 2025, American consumers are shifting how they shop, cook and plan meals — turning to digital recipes, private-label goods and cheaper proteins to manage their food budgets, according to new research from contextual advertising platform Chicory.
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3 weeks ago | 
pathtopurchaseiq.com | Jacqueline Barba
Skip to main content As grocery prices continue to climb in 2025, American consumers are shifting how they shop, cook and plan meals — turning to digital recipes, private-label goods and cheaper proteins to manage their food budgets, according to new research from contextual advertising platform Chicory.
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3 weeks ago | 
p2pi.com | Jacqueline Barba
“NielsenIQ is deeply committed to beauty — and we’re especially proud to expand our coverage in prestige through this partnership with Sephora,” added Elizabeth Buchanan, president of North America at NIQ. “Beauty is one of the most dynamic and culturally relevant categories in retail today.
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3 weeks ago | 
p2pi.com | Jacqueline Barba
Nom Nom, a veterinarian-developed fresh dog food brand, has launched a digital campaign featuring singer, actress and dog mom Kristin Chenoweth. The “Enrichment Magic” campaign includes an exclusive Enrichment dog bundle launch at Chewy and leverages the retailer’s digital touchpoints. The campaign, which debuted on June 4, aims to redefine what it means to "pamper your dog" by spotlighting enrichment as an essential part of pup parenting, according to a media release from Nom Nom.
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3 weeks ago | 
pathtopurchaseiq.com | Jacqueline Barba
Skip to main content Most recently, he served as general manager of growth initiatives at Moloco, where he helped media companies use machine learning to drive outcome-based advertising in the streaming and CTV space. Prior to that, Simon was chief revenue officer at Fyber, leading the mobile app monetization platform from $100 million to $500 million in revenue before its acquisition by Digital Turbine.
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3 weeks ago | 
p2pi.com | Jacqueline Barba
Skip to main content Most recently, he served as general manager of growth initiatives at Moloco, where he helped media companies use machine learning to drive outcome-based advertising in the streaming and CTV space. Prior to that, Simon was chief revenue officer at Fyber, leading the mobile app monetization platform from $100 million to $500 million in revenue before its acquisition by Digital Turbine.
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3 weeks ago | 
p2pi.com | Jacqueline Barba
Vestcom expands its role with Walgreens as the drug chain evolves its at-shelf retail media approach. The campaign is the Loblaw banner's ode to Canadian unity and strength. Here are some key strategies CPGs and retail media networks can implement in tough times, writes Jeffrey Bustos of Merkle. P2PI chats with Ulta Beauty’s Erin Houg on areas of opportunities and future aspirations for UB Media, the RMN’s approach to measurement, and much more.
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3 weeks ago | 
pathtopurchaseiq.com | Jacqueline Barba
Retail media has transformed the online and in-store landscape — and it's not just about digital screens and QR codes anymore. At the Path to Purchase Institute’s inaugural In-Store Marketing Forum, VML’s Tyler Murray will take the mainstage on day 2 to deliver an opening keynote that urges the industry to rethink the balance between data, creativity and personalization.
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3 weeks ago | 
p2pi.com | Jacqueline Barba
Retail media has transformed the online and in-store landscape — and it's not just about digital screens and QR codes anymore. At the Path to Purchase Institute’s inaugural In-Store Marketing Forum, VML’s Tyler Murray will take the mainstage on day 2 to deliver an opening keynote that urges the industry to rethink the balance between data, creativity and personalization.
