Jacqueline Barba

Chicago

Digital Editor at Consumer Goods Technology

Digital Editor at The Path to Purchase Institute

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Articles

Costco Enhances Retail Media Strategy Through New Partnership

1 week ago | p2pi.com | Jacqueline Barba

According to Logan, the collaboration brings a performance-first approach to Costco’s retail media efforts. “[We’re] reaching Costco shoppers across premium digital channels in the most impactful formats to drive incremental sales and deepen member engagement — without compromising Costco’s commitment to quality and value,” she said. Logan noted that Inmar’s emphasis on "retail-first" planning sets it apart in the space.
How Emotion, Media & Measurement Are Reshaping In-Store: First Look at P2PI's New Event

1 week ago | p2pi.com | Jacqueline Barba

Skip to main content Unlocking the Aisle: Rehumanizing the In-Store Experience in the Age of Retail MediaSpeaker:Tyler Murray, Chief Client & Commerce Officer, VMLAs retail media reshapes the online and in-store landscape, VML’s Tyler Murray will explore how brands can re-center data, creativity and personalization to ignite genuine customer connection in today’s tech-heavy store environments.
How Emotion, Media & Measurement Are Reshaping In-Store: First Look at P2PI's New Event

1 week ago | pathtopurchaseiq.com | Jacqueline Barba

Skip to main content Unlocking the Aisle: Rehumanizing the In-Store Experience in the Age of Retail MediaSpeaker:Tyler Murray, Chief Client & Commerce Officer, VMLAs retail media reshapes the online and in-store landscape, VML’s Tyler Murray will explore how brands can re-center data, creativity and personalization to ignite genuine customer connection in today’s tech-heavy store environments.
Walgreens Shifts In-Store Media Strategy

1 week ago | p2pi.com | Jacqueline Barba

Skip to main content In a session at the summit titled “Unlocking the Potential of In-Store Media in a Connected World,” Andrew Bracht, senior manager of omni customer marketing — value, drug, grocery lead at Colgate-Palmolive, and Shock Torem, SVP of media solutions at Vestcom, emphasized the importance of a holistic in-store media strategy — one that integrates merchandising and media, brand and shopper, digital and physical.
FreshDirect Goes Physical With Semi-Permanent Hamptons Store

1 week ago | p2pi.com | Jacqueline Barba

New York-based online grocer FreshDirect has officially entered the world of physical retail with the opening of FreshDirect on Main, a semi-permanent store in Southampton, New York, launched over Memorial Day weekend. FreshDirect on Main is situated on a busy street in the heart of the East End village, a prime area in the Hamptons, which is known for its affluent summer visitors from New York City.
Viral TikTok Trend Inspires New Sprite Drink, Campaign

2 weeks ago | pathtopurchaseiq.com | Jacqueline Barba

The Coca-Cola Co. has officially launched Sprite + Tea, a limited-time beverage inspired by a 2023 user-generated trend on social media in which consumers steeped tea bags in Sprite. The drink is part of the brand’s ongoing “Sprite Squad” campaign — a gamified platform that ties product purchases to monthly exclusive content designed to resonate with Gen Z culture and interests.
Dollar General Joins Retail Media In-Housing Trend

2 weeks ago | p2pi.com | Jacqueline Barba

Skip to main content Launched in 2018, DG Media Network (DGMN), taps into data from more than 90 million active DG shopper profiles and 2 billion-plus transactions a year. Advertiser capabilities include access to real-time data, an in-store audio network, paid media and more. "Dollar General's decision to partner with Kevel underscores the growing trend of retailers taking control of their retail media technology," added James Avery, founder & CEO of Kevel.
Dollar General Joins Retail Media In-Housing Trend

2 weeks ago | pathtopurchaseiq.com | Jacqueline Barba

Skip to main content Launched in 2018, DG Media Network (DGMN), taps into data from more than 90 million active DG shopper profiles and 2 billion-plus transactions a year. Advertiser capabilities include access to real-time data, an in-store audio network, paid media and more. "Dollar General's decision to partner with Kevel underscores the growing trend of retailers taking control of their retail media technology," added James Avery, founder & CEO of Kevel.
Dick's Will Acquire Foot Locker, Strengthen Global Presence

3 weeks ago | pathtopurchaseiq.com | Jacqueline Barba

Foot Locker operates a diverse portfolio of sneaker and apparel retailers, including Foot Locker, Kids Foot Locker, Champs Sports, Atmos as well as WSS, which has a strong connection within Latino communities. It comprises about 2,400 retail stores across 20 countries in North America, Europe, Asia, Australia and New Zealand, and a licensed store presence in Europe, the Middle East and Asia. In 2024, Foot Locker generated $8 billion in global sales.
Dick's Will Acquire Foot Locker, Strengthen Global Presence

3 weeks ago | p2pi.com | Jacqueline Barba

Foot Locker operates a diverse portfolio of sneaker and apparel retailers, including Foot Locker, Kids Foot Locker, Champs Sports, Atmos as well as WSS, which has a strong connection within Latino communities. It comprises about 2,400 retail stores across 20 countries in North America, Europe, Asia, Australia and New Zealand, and a licensed store presence in Europe, the Middle East and Asia. In 2024, Foot Locker generated $8 billion in global sales.