James Barclay

Apr 1, 2024 | blog.passle.net | Natasha Sandamas |James Barclay

If you are attending the Legal Marketing Association National Conference in San Diego this week, be sure to add this session to your calendar of must-attend presentations. Passle's Ali Bone will record a Passle CMO Series Podcast Live with the Chief Marketing and Business Development Officer of DLA Piper, Erin Dimry.  Erin will share how her team ensures DLA Piper attorneys are always front of mind with their clients and prospects.

Aug 30, 2023 | blog.passle.net | Samuel Page |James Barclay

Last week, Gartner released the results of their 2023 Martech Survey in which they identified that 63% of marketing leaders planned to invest in Generative AI in the next 24 months.

May 18, 2023 | blog.passle.net | James Barclay |Adam Elgar

I love this silly Instagram channel. This video in particular made me laugh. Many lawyers baulk at the word sales. Most law firms do not even use the word sales - but of course, that is exactly what 'business development' is. The fact is that the most successful lawyers are usually great at sales. In my experience, the reason many lawyers are in fact good at sales (although they do not label it such) is that they are by default curious and helpful. These two skills are essential to great sales.