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Nov 19, 2024 | 
blog.passle.net | Adam Elgar |Charles Cousins |Charlotte Knight |Samuel Page
In a recent live event hosted by Passle, Charles Cousins sat down with Sophie Bowkett, the CMO of international law firm Bird & Bird, to discuss how the firm is scaling its digital presence and thought leadership efforts across its global network of over 1,700 lawyers. Some of the key takeaways include:Embracing a More Human-Centric ApproachWhen Bird & Bird undertook a rebrand in 2022, a key focus was bringing more of the firm's "human" side to the forefront.
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Aug 13, 2024 | 
blog.passle.net | Adam Elgar |Samuel Page
Earlier this year, we surveyed Managing Partners at law firms, finding that 50% considered investment in the firm’s digital presence an important driver of future business growth. You can get that full research here. Marketers too, are prioritizing digital, with it being their #1 priority moving forward. Luckily, we've also asked General Counsel all about their habits when it comes to websites and the thought leadership that brings them there.
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Aug 7, 2024 | 
blog.passle.net | Adam Elgar |Samuel Page |Charles Cousins |VP Sales
Thought leadership can be the key in your business development strategy, but there are some key principles in ensuring that content is effective in turning prospects into clients. We've worked with top business development teams across the world and conducted our own research into what works best when it comes to reaching and engaging prospective clients. It's led us to believe that while most business development involves content, a large proportion of content is not helpful for BD.
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Aug 6, 2024 | 
blog.passle.net | Adam Elgar |Charlotte Knight |Samuel Page
We are really excited to be publishing the US & UK Legal Marketing Leadership Survey 2024, examining the evolving priorities of legal marketers across the US, UK and Canada. You can get your copy of the research here. Last year, we surveyed 200 General Counsels to understand their motivations and habits when assessing legal suppliers.
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Aug 6, 2024 | 
blog.passle.net | Adam Elgar |Charlotte Knight |Samuel Page
Welcome to the CMO Series Digital Masterclass, an exciting new sub-series of the CMO Series Podcast. This masterclass is designed to help professional services marketers build world-class digital platforms that enhance their firm's online presence and position them as thought leaders. The CMO Series Digital Masterclass is inspired by Passle’s latest research and the pressing needs of today’s marketing leaders.
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Aug 6, 2024 | 
lexology.com | Charlotte Knight |Samuel Page
Click here to listen to the audio. Welcome to the CMO Series Digital Masterclass, an exciting new sub-series of the CMO Series Podcast. This masterclass is designed to help professional services marketers build world-class digital platforms that enhance their firm's online presence and position them as thought leaders. The CMO Series Digital Masterclass is inspired by Passle’s latest research and the pressing needs of today’s marketing leaders.
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Aug 6, 2024 | 
blog.passle.net | Adam Elgar |Samuel Page |Charlotte Knight
Lawyers must become thought leaders if they want to attract new clients, but firms are facing resistance, a new study shows. Three quarters (76%) of those surveyed for Passle’s Legal Marketing Leadership Survey 2024 felt the value of marketing was not widely understood across their firm. Many complained they struggled to engage their in-house experts despite demand from clients for good quality content and despite the majority of firms (76%) having their senior marketers on the board.
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Jul 1, 2024 | 
blog.passle.net | Charles Cousins |Natasha Sandamas |Charlotte Knight |Samuel Page
Last week at the PSMG Annual Conference, I attended an outstanding session with Alex Lowe from DCM Insights, Gemma Prescott from Intapp, James Davidge from Taylor Wessing, and Raya Blakeley-Glover from Bird & Bird. The session delved into The Rainmaker Genome Research and explored strategies for firms to motivate their fee earners to become 'Activators.' Here are a few notes from the session. The backgroundClient loyalty is waning, according to a survey by DCM Insights.
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Jun 20, 2024 | 
blog.passle.net | Samuel Page |Natasha Sandamas |Charlotte Knight
At CMO Series Live 2024, we heard from legal marketing experts from across the industry, we heard from Chief Operating Officers of leading law firms, and we heard from CMOs, CROs & CBDOs. Most importantly, we heard from law firm clients - General Counsels. It was my pleasure to host the closing panel of the day, which brought together four brilliant General Counsels to discuss what firms can do to position themselves as the best and first choice.
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Jun 18, 2024 | 
blog.passle.net | Natasha Sandamas |Charlotte Knight |Samuel Page
Last week, we proudly hosted the inaugural CMO Series Live event in New York City, which one CMO hailed as “the largest gathering of C-level marketing executives in legal marketing history.”Held in the vibrant heart of New York City, this event was inspired by the ever-growing CMO Series Podcast, which now tops over 500,000 listens. The day was packed with learning, best practice sharing, and networking opportunities.
