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Jan 7, 2025 | 
elixirrdigital.com | Daniel Bonasin |Mario Maljak |James Carr
Large language models (LLMs) have gained popularity across various domains, serving as virtual assistants, coding assistants, and even supporting learning and research. As coding assistants, they’re great for generating code, debugging issues, creating documentation, and automating repetitive tasks. However, despite their strengths, these models are not quite ready to replace human programmers.
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Nov 26, 2024 | 
elixirrdigital.com | Stacey-Lee Gregory |James Carr
You’ve probably noticed that Google’s search results are evolving, with an AI-generated summary now appearing at the top for some queries. This feature, called Google’s Search Generative Experience (SGE), is an experimental tool that uses generative AI to make search results more helpful and interactive. When you enter a query, this AI summary provides a quick overview of key information, so you don’t have to sift through multiple web pages to find what you need.
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Nov 26, 2024 | 
elixirrdigital.com | James Carr |Stacey-Lee Gregory
Expanding a brand’s reach across global markets is an exciting move, but it’s also complex. When it comes to international SEO, a strategic URL structure can play a huge role in success. URL structure isn’t just a technical decision, it’s a foundation for your brand’s online identity and discoverability across different regions and cultures.
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Nov 13, 2024 | 
elixirrdigital.com | James Carr
For brands expanding across borders, effective international SEO requires more than simple translation. Content localisation (adapting your content to resonate with specific cultural, linguistic, and regional preferences) plays a major role in connecting with local audiences and enhancing visibility in global search engines. In this blog, we explore how content localisation strengthens international SEO, enabling brands to not only rank higher but also engage meaningfully with audiences worldwide.
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Nov 11, 2024 | 
elixirrdigital.com | James Carr |Elizabeth Ogunwomoju
Expanding your digital presence across regions means more than just translating content. Each region brings unique opportunities and challenges, requiring a thoughtful international SEO strategy tailored to specific local audiences. Effectively targeting different regions with SEO isn’t about a one-size-fits-all approach; it’s about creating a strategy that combines local insight with robust technical SEO.
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Nov 8, 2024 | 
elixirrdigital.com | Elizabeth Ogunwomoju |James Carr
Ever wondered how some businesses consistently dominate SERP results? Well, it turns out the secret lies in truly knowing and understanding their customers. In this article, go back to basics and explore what customer segmentation really is and find out how it can give your SEO strategy a boost. What does customer segmentation mean? Customer segmentation is all about grouping users based on shared traits.
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Oct 27, 2024 | 
elixirrdigital.com | James Carr
The top 10 law firms in the UK are charging clients almost 40% more per hour than they were five years ago, a survey has found, as inflation and the continued growth of US firms in London pushes up fees. The biggest UK firms charged an average of £449 per hour in 2024, compared with £321 in 2019, according to PwC’s annual law firm survey published during October, with double-digit growth in average rates across the whole of the top 100 UK firms.
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Oct 24, 2024 | 
elixirrdigital.com | Stacey-Lee Gregory |James Carr
It’s been 10 years in the making, but its finally happened, the comeback of the McRib! As with every fleeting return, the McRib doesn’t just offer us a bite of saucy goodness—it gives us an insight into a genius brand marketing playbook. Let’s take a moment to celebrate the recent return of this fan-favourite while we unpack why McDonald’s has mastered the art of limited-time offers (LTOs) and why it matters in the digital age.
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Oct 24, 2024 | 
elixirrdigital.com | James Carr
Staying ahead in SEO means more than just tracking search trends. There’s a little bit of psychology involved too. It’s about understanding what people are looking for when they use a certain search term, and providing information that best matches their need and intent. Keyword research and semantic terms will get you so far, but without careful consideration you can end up with just another piece of content designed to tick a box rather than serve the user.
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Aug 29, 2024 | 
elixirrdigital.com | Natalie Charles |James Carr
The European Accessibility Act (EAA) is set to transform the digital landscape, mandating inclusivity by 2025 and making the web a place where everyone—regardless of their abilities or temporary impairments—can fully engage, connect, and experience digital content without barriers. For digital copywriters, this isn’t just a checkbox exercise—it’s an opportunity to be part of a meaningful overhaul that makes the web truly inclusive and accessible to everyone.
