Stacey-Lee Gregory

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Articles

5 Ways to Spot High-Growth SMEs and Target Them Effectively on LinkedIn

Dec 10, 2024 | elixirrdigital.com | Lucy Henning |Stacey-Lee Gregory

Identifying when a small or medium enterprise (SME) is ready to scale can provide a competitive edge for businesses looking to engage this audience with tailored solutions. We recently attended LinkedIn’s B2Believe industry lunch to explore interesting findings from a 2024 study* about SME decision-makers on LinkedIn.This article dives into the key signs of SME growth and shows you how to turn those insights into focused LinkedIn campaigns, using real LinkedIn targeting criteria.
How to Make the Most of Google’s Search Generative Experience

Nov 26, 2024 | elixirrdigital.com | Stacey-Lee Gregory |James Carr

You’ve probably noticed that Google’s search results are evolving, with an AI-generated summary now appearing at the top for some queries. This feature, called Google’s Search Generative Experience (SGE), is an experimental tool that uses generative AI to make search results more helpful and interactive. When you enter a query, this AI summary provides a quick overview of key information, so you don’t have to sift through multiple web pages to find what you need.
What Are the Best Practices for Choosing a URL Structure for International SEO?

Nov 26, 2024 | elixirrdigital.com | James Carr |Stacey-Lee Gregory

Expanding a brand’s reach across global markets is an exciting move, but it’s also complex. When it comes to international SEO, a strategic URL structure can play a huge role in success. URL structure isn’t just a technical decision, it’s a foundation for your brand’s online identity and discoverability across different regions and cultures.
What Every Marketer Needs to Know About Black Friday Psychology

Nov 19, 2024 | elixirrdigital.com | Stacey-Lee Gregory |Natalie Charles

Every November, a whirlwind of discounts and deals takes over inboxes, websites, and social feeds. Black Friday, once a single day of post-Thanksgiving sales in the United States, has grown into a global retail phenomenon spanning weeks. It’s a masterclass in marketing, capturing attention, and driving urgency like no other event. The genius behind Black Friday marketingAt its core, Black Friday marketing isn’t just about slashing prices, it’s a masterclass in consumer psychology.
How to Leverage Pinterest’s Halloween Trends Across Social Media for Digital Marketing Success

Oct 24, 2024 | elixirrdigital.com | Stacey-Lee Gregory |Lucy Henning

I know, we all want to be talking about Christmas already, but let’s get Halloween out of the way first! Pinterest is once again setting the stage for a spooky, creative season with its trend report. From costume ideas to haunting décor inspiration, Pinterest users are ready to dive into all things eerie. These trends don’t have to be confined to Pinterest; they can offer a golden opportunity to drive engagement across various social platforms and can translate into a digital marketing strategy.
The McRib is Back: A Masterclass in Brand Marketing

Oct 24, 2024 | elixirrdigital.com | Stacey-Lee Gregory |James Carr

It’s been 10 years in the making, but its finally happened, the comeback of the McRib! As with every fleeting return, the McRib doesn’t just offer us a bite of saucy goodness—it gives us an insight into a genius brand marketing playbook. Let’s take a moment to celebrate the recent return of this fan-favourite while we unpack why McDonald’s has mastered the art of limited-time offers (LTOs) and why it matters in the digital age.
The Power of Branding: Why Apple’s AI Shortcomings Won’t Matter

Oct 24, 2024 | elixirrdigital.com | James Carr |Stacey-Lee Gregory

Apple’s recent unveiling of the latest iPad Mini reveals a curious situation. Despite the company’s undeniable global influence and technological prowess, it seems to be lagging in AI development—a space where rivals like Google and Microsoft have surged ahead. According to internal sources, Apple is around 2 years behind in their AI efforts than more major players (with research suggesting ChatGPT was 25% more accurate and able to answer 30% more questions than Siri).
Understanding the Digital Customer Journey: From Awareness to Conversion

Oct 17, 2024 | elixirrdigital.com | Lucy Henning |Stacey-Lee Gregory

Effectively navigating the digital landscape calls for a deep understanding of the customer journey. This journey is often shown as a funnel, illustrating how prospects move from awareness to conversion—and ideally becoming repeat customers. By understanding and optimising this funnel, your business can utilise various channels to guide potential customers through each stage.
Emojis on Social Media: Fun or Done?

Oct 17, 2024 | elixirrdigital.com | Lucy Henning |Natalie Charles |Stacey-Lee Gregory

There’s clearly a growing divide between generations, especially with the constant trends highlighting the differences between Gen Z and Millennials. And it got me thinking: Are emojis still on trend? Emojis have become a staple of digital communication and, when used correctly, add colour, personality, and emotion to digital conversations—helping brands connect with audiences on social media in a fun and engaging way.