Nick Coates

Nov 14, 2024 | mediacatmagazine.co.uk | Svilena Keane |Natasha Randhawa |Gemma Jones |Nick Coates

On 6 November, the Director of the World Cities Culture Forum, Laia Gasch, took the stage at Brand Week Istanbul to speak about the importance of culture and the creative industries. Following her session, Gasch sat down with MediaCat’s Content & Social Media Editor, Svilena Keane, to discuss her recent research and how cities can support creatives. Hello, my name is Laia Gasch and I’m the Director of the World Cities Culture Forum.

Aug 27, 2024 | mediacatmagazine.co.uk | Matthias Weiskopf |Natasha Randhawa |Simran Gill |Nick Coates

IKEA Singapore has teamed up with The Secret Little Agency to respond to a study ranking Singapore as the third most sleep-deprived country in the world. As part of their new campaign ‘Leave the rest to IKEA’, they have created the RESTEN bag — reimagining IKEA’s iconic blue FRAKTA bag.    According to a press release, the RESTEN bag is huggable and made with ‘ultra comfortable fabrics and stuffing’.

Aug 2, 2024 | mediacatmagazine.co.uk | Jason Snyder |Nick Coates |David Clayton |Jacqueline Kavanagh

It’s often reduced to a marketing buzzword associated with hype, limited drops, and product sales, rather than being recognised as a crucial element of innovation and progress within organisations. At the Lovie Awards, we’ve been examining collaboration in a much broader context this season. In the context of the internet, collaboration is its founding essence as a ‘network-of-networks’ united through a spirit of global cooperation.

Feb 12, 2024 | mediacatmagazine.co.uk | Sarah Yeats |Dani Valkova |Nick Coates |Jennifer Kattar

Brand collaborations aren’t anything new, and — from the Nike Air Force 1 x Tiffany & Co. trainers, to the countless partnerships Mattel and Warner Bros. inked via their Barbie movie — last year showed us that they can produce powerful virality, as well as mixed opinions. In many ways 2023 was the year of the collaboration. Can it be topped? In short, no. However, with consumer expectations higher than ever, experiences are key right now.

Dec 13, 2023 | mediacatmagazine.co.uk | Andrea Buzzi |Zoe Elmore |Nick Coates

Omnicom Media Group (OMG) has announced the launch of a new location in Newcastle, creating up to 170 jobs over the next three years. The launch is led by Managing Director Pete Coates, who joins from iProspect UK. Coates brings over 15 years’ worth of experience and will report into Laura Fenton, CEO, Omnicom Media Group UK.