David Clayton

Aug 2, 2024 | mediacatmagazine.co.uk | Jason Snyder |Nick Coates |David Clayton |Jacqueline Kavanagh

It’s often reduced to a marketing buzzword associated with hype, limited drops, and product sales, rather than being recognised as a crucial element of innovation and progress within organisations. At the Lovie Awards, we’ve been examining collaboration in a much broader context this season. In the context of the internet, collaboration is its founding essence as a ‘network-of-networks’ united through a spirit of global cooperation.

Jun 25, 2024 | thenorthernecho.co.uk | David Clayton

I HAVE the fondest of memories taking a trip to the petrol station with my father when he needed to fill up the car, although thinking about it, he never actually filled up, opting instead for a set number of gallons. Around 1960, the local garage, or for that matter any garage, was fascinating to me because as a young lad I was fixated on cars and everything to do with them. I still am. Mr Denney’s garage was a typical 1950s establishment. All white and blue.

May 13, 2024 | mediacatmagazine.co.uk | Andrea Buzzi |David Clayton |Hannah Campbell

To mark Mental Health Awareness Week (13 May – 19 May), McDonald’s has partnered with BBC Children in Need to remove the smile from their Happy Meal boxes. ‘The Meal’ project aims to encourage families to discuss children’s feelings and mental health, emphasising that ‘it’s okay not to feel happy all the time’. To facilitate this discussion, McDonald’s will provide emotion sticker sheets, enabling children to express themselves.

Jan 4, 2024 | mediacatmagazine.co.uk | Kate Knowles |David Clayton |Emily Fairhead-Keen |Anton Jerges

P&O Cruises and Pablo London have unveiled a new brand platform, ‘Holiday Like Never Before’, inviting holidaymakers to rethink what they believe they know of the cruise experience. The new brand positioning recognises that when it comes to holidays, Brits are often creatures of habit, taking comfort in the familiar. The brief was to challenge audiences to expect more from their holiday by presenting an alternative option.

Dec 14, 2023 | mediacatmagazine.co.uk | David Clayton |Helen Miall |Chris West |Suzana Lay

Ridiculously optimistic deadlines, a failure to understand each other’s roles, a complete lack of trust — there are many pain points which can cause friction in the relationship between clients, their media agencies and media owners. Too often, the result is that, just when all parties need to be communicating more effectively than ever, everyone feels like throwing up their hands in frustration. Complaining is easy, knowing what to do to make things better is not.