Jeffrey MacIntyre

3 weeks ago | alistapart.com | Liam Nugent |Gerry Duffy |Colin Eagan |Jeffrey MacIntyre

As a product builder over too many years to mention, I’ve lost count of the number of times I’ve seen promising ideas go from zero to hero in a few weeks, only to fizzle out within months. Article Continues Below Financial products, which is the field I work in, are no exception. With people’s real hard-earned money on the line, user expectations running high, and a crowded market, it’s tempting to throw as many features at the wall as possible and hope something sticks.

May 30, 2024 | alistapart.com | Gerry Duffy |Colin Eagan |Jeffrey MacIntyre |Ste Grainer

Ever since I was a boy, I’ve been fascinated with movies. I loved the characters and the excitement—but most of all the stories. I wanted to be an actor. And I believed that I’d get to do the things that Indiana Jones did and go on exciting adventures. I even dreamed up ideas for movies that my friends and I could make and star in. But they never went any further. I did, however, end up working in user experience (UX).

Apr 16, 2024 | alistapart.com | Colin Eagan |Jeffrey MacIntyre |Ste Grainer |Aaron Gustafson

Picture this. You’ve joined a squad at your company that’s designing new product features with an emphasis on automation or AI. Or your company has just implemented a personalization engine. Either way, you’re designing with data. Now what? When it comes to designing for personalization, there are many cautionary tales, no overnight successes, and few guides for the perplexed.

Jan 29, 2024 | alistapart.com | Jeffrey Zeldman |Justin Dauer |Colin Eagan |Jeffrey MacIntyre

I am a creative. What I do is alchemy. It is a mystery. I do not so much do it, as let it be done through me. Article Continues Below I am a creative. Not all creative people like this label. Not all see themselves this way. Some creative people see science in what they do. That is their truth, and I respect it. Maybe I even envy them, a little. But my process is different—my being is different. Apologizing and qualifying in advance is a distraction. That’s what my brain does to sabotage me.

Jun 22, 2023 | alistapart.com | Justin Dauer |Colin Eagan |Jeffrey MacIntyre |Patrick Clancey

Humility, a designer’s essential value—that has a nice ring to it. What about humility, an office manager’s essential value? Or a dentist’s? Or a librarian’s? They all sound great. When humility is our guiding light, the path is always open for fulfillment, evolution, connection, and engagement. In this chapter, we’re going to talk about why. Article Continues Below That said, this is a book for designers, and to that end, I’d like to start with a story—well, a journey, really.