Ste Grainer

May 30, 2024 | alistapart.com | Gerry Duffy |Colin Eagan |Jeffrey MacIntyre |Ste Grainer

Ever since I was a boy, I’ve been fascinated with movies. I loved the characters and the excitement—but most of all the stories. I wanted to be an actor. And I believed that I’d get to do the things that Indiana Jones did and go on exciting adventures. I even dreamed up ideas for movies that my friends and I could make and star in. But they never went any further. I did, however, end up working in user experience (UX).

Apr 16, 2024 | alistapart.com | Colin Eagan |Jeffrey MacIntyre |Ste Grainer |Aaron Gustafson

Picture this. You’ve joined a squad at your company that’s designing new product features with an emphasis on automation or AI. Or your company has just implemented a personalization engine. Either way, you’re designing with data. Now what? When it comes to designing for personalization, there are many cautionary tales, no overnight successes, and few guides for the perplexed.