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Aug 26, 2024 | 
shorturl.at | Ivana Ivánová |Jelena Relić |Clara Autor |Media. Now
Having an office party for Halloween is a fun and thrilling way to celebrate the holiday with your team. You can turn it into a team-building activity and enjoy the day with themed games, snacks, and decor, allowing everyone to get into the spooky spirit of the season. If you’re planning a Halloween party in the office but don’t know where to start, coming up with a strong design idea is a great first step.
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Apr 23, 2024 | 
spotlight.designrush.com | Bisera Stankovska |Bisera Stankovska |Sumana Ganguly |Jelena Relić
Let's face it: insect-based dog food doesn't strike as exciting or appealing to those unfamiliar with its nutritional benefits. Overcoming this perception was a challenge for Jiminy's, which they tackled with innovative branding, packaging, and marketing strategies. DesignRush spoke with Anne Carlson, the founder and CEO of Jiminy's, to delve into the company’s strategies and learn how they may apply to other companies marketing and branding efforts.
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Apr 23, 2024 | 
spotlight.designrush.com | Bisera Stankovska |Bisera Stankovska |Sumana Ganguly |Jelena Relić
American fast-food chain Chick-fil-A is under fire from netizens for asking one of its staff members, who showcases and reviews her employee lunch meals on TikTok, to stop posting her videos. Without missing a beat, competitor Shake Shack grabbed the golden marketing opportunity by hiring the former Chik-fil-A TikToker to promote its Chicken Shack. Miri, who goes by @mirithesiren on TikTok, works for one of the Chik-fil-A branches in Southern California.
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Apr 23, 2024 | 
spotlight.designrush.com | Jelena Relić |Roberto Orosa
Taco Bell has rolled out its new campaign celebrating "Taco Tuesday," enlisting once again the help of NBA legend LeBron James and American actor and comedian Jason Sudeikis to promote its bang-for-the-buck offerings. Sudeikis and James are both known to be fans of Taco Bell. This latest campaign combines the two stars' love of tacos with the launch of a 30-second spot. "Taco Twosday" kicks off with Sudeikis and James enjoying their tacos, wondering if there's something new they can try out.
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Apr 23, 2024 | 
spotlight.designrush.com | Jelena Relić |Roberto Orosa
Tesla has carried out substantial companywide layoffs, including dropping its newly formed marketing team, a stark contrast from last year's Elon Musk-approved advertising push.
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Apr 23, 2024 | 
spotlight.designrush.com | Jelena Relić |Makkie Maclang |Katherine Maclang
Domino's Pizza just launched its new £4 lunch menu, featuring the Hot & Cheesy Wrap and the Cheeky Little Pizza, with two new spots. The campaign, developed by creative agency VCCP London, cleverly introduces the unique “High 4” concept to emphasize the affordability and appeal of these new lunch options. “A Domino’s for four quid; surely the stuff of dreams? We needed to celebrate this crazy lunchtime value in a way worthy of the brand,” David Masterman, deputy ECD at VCCP London, shared.
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Apr 22, 2024 | 
spotlight.designrush.com | Jelena Relić |Roberto Orosa
NBA star Nikola Jokić has often been compared to Despicable Me's Gru for their striking resemblance. This time, the Denver Nuggets center is capitalizing on the jokes with a hilarious new trailer for the fourth installment of the popular animated movie. The 30-second advert starts with Jokić in his therapist's office, sharing his experiences of being told he looks like the infamous villain. "I thought I looked really good that day.
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Apr 22, 2024 | 
spotlight.designrush.com | Jelena Relić |Roberto Orosa
Southwest Airlines has launched a new campaign showcasing its customer-friendly services, setting it apart from its competitors. The "Big Flex" zooms in on choice and flexibility — characteristics most important to Southwest customers — in a series of hilarious spots that got its flyers flexing. In "I Pack a Lot of Shampoo," a man happily walks down the streets, showing off his bouncy locks of hair to passers-by.
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Apr 21, 2024 | 
spotlight.designrush.com | Jelena Relić |Roberto Orosa
Pedigree just launched an exciting campaign made for those that love their furry friends just as much as they love classical music. When a dog wags its tail, it is a clear sign of joy and excitement. This is why the pet food company came up with the idea of using this movement and translating it into operatic music. Enter "Tail Orchestra," a campaign made together with BBDO New York, where dog tails become conductors in an experiment recorded live at the Polish Radio Orchestra.
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Apr 19, 2024 | 
spotlight.designrush.com | Jelena Relić |Makkie Maclang |Katherine Maclang
Popular snack brand Lay's just revealed its latest campaign with football legend Lionel Messi to introduce a playful spin on the traditional "Olé, Olé, Olé" chant. The new campaign introduces "Oh Lay's," aiming to solidify the brand's connection with supporters worldwide with the modified soccer rally cry. Launched with a new TV spot, the full one-minute version opens with Messi sporting a yellow soccer uniform in the locker room, saying, “Oh Lay’s” after taking a chip out of a Lay’s bag.
