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1 month ago | 
designrush.com | Roberto Orosa |Arman Lorenzo Burias |Andrea Surnit
Gordon Ramsay goes undercover in a bold new promo for his new culinary show "Secret Service."FOX Entertainment and Versus channel spy-movie flair for the high-stakes campaign. The new show officially premieres on Fox this coming May 21. Gordon Ramsay’s newest mission is his most dramatic yet — infiltrating America’s filthiest kitchens.
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1 month ago | 
designrush.com | Roberto Orosa |Arman Lorenzo Burias |Andrea Surnit
Garage Beer has launched a new two-part series called BREWMITE, a martial arts parody starring NFL veteran and co-owner Jason Kelce. Shot at a real dojo in Florida, the campaign combines '80s movie nostalgia with beer-fueled humor, following Kelce’s training for a fictional underground tournament. Created with creative input from Kelce himself, the campaign leans into absurd storytelling and physical comedy to get to the fans.
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1 month ago | 
designrush.com | Andrea Surnit |Katherine Maclang |Roberto Orosa |Kia Johnson
Prada’s $1.375B acquisition of Versace is a major luxury branding move, uniting two iconic Italian styles to boost global influence. Prada’s minimalist look paired with Versace’s bold flair offers a chance to diversify appeal — an approach other brands can use to reach new segments. The discounted deal highlights the importance of market timing, as it can open doors for smart, high-impact acquisitions. Prada may have just made its boldest business decision ever.
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1 month ago | 
designrush.com | Arman Lorenzo Burias |Roberto Orosa |Andrea Surnit
Xbox and Droga5 launch “Wake Up,” a brand film highlighting the emotional power of gaming. Directed by David Fincher and Romain Chassaing, the spot features a surreal rodent world called “Squeakattle.”The campaign shows how Xbox offers an escape from the monotony of daily life, positioning Xbox as a daily dose of empowerment and exploration. Xbox’s latest brand campaign transforms the daily grind into a cinematic allegory — with rats.
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1 month ago | 
designrush.com | Andrea Surnit |Roberto Orosa |Arman Lorenzo Burias |Ilze-Mari Grundling
Ellie the Elephant stars as essie’s first celebrity spokesperson, testing 15-day-wear polish through her high-energy performances. The new Flex-E gel tech moves with nails to resist chips, proven to last through Ellie's dunk celebrations and dances. The brand taps into the growing trend of mascots as lovable influencers, adding humor and relatability while spotlighting product durability. Mascots can wear nail polish?
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1 month ago | 
designrush.com | Andrea Surnit |Arman Lorenzo Burias |Ilze-Mari Grundling |Roberto Orosa
Instacart’s Carrot Ads solution extends campaigns across both Instacart and Uber Eats’ grocery and retail marketplaces. CPG brands can now manage activations through Instacart Ads Manager, expanding their reach to millions of high-intent consumers on Uber Eats. The partnership enhances the digital shelf experience for brands, making it easier for them to engage with their target audience and boost discoverability. Aren't Uber Eats and Instacart rivals? Guess not.
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1 month ago | 
designrush.com | Arman Lorenzo Burias |Roberto Orosa |Andrea Surnit
Pizza Hut invents fish-free "caviar" that tastes like pepperoni, giving fans a taste of luxury with its playful brand voice to create buzz. The campaign rides the viral "caviar bump" trend, connecting with pop culture in a way that feels fresh and on-brand. The special combo is only available for three days at the NYC branch, creating a sense of exclusivity that drives demand. Is caviar on pizza now a thing? Well, Pizza Hut is making it so.
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1 month ago | 
designrush.com | Roberto Orosa |Arman Lorenzo Burias |Andrea Surnit |Ilze-Mari Grundling
Wingstop transforms fan-favorite tenders into a nightlife experience, inviting consumers to engage with the brand in a totally new environment. Priority access to the Brooklyn event is available from April 10 to 11, but fans nationwide can recreate the flavor bar at home with a 15-piece Crispy Tenders pack. "Bar Tender" banks on live events and influencer-ready settings to drive buzz, social media engagement, and brand loyalty.
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1 month ago | 
designrush.com | Roberto Orosa |Kia Johnson |Andrea Surnit |Arman Lorenzo Burias
Trump's tariffs now exceed 120% on Chinese goods, with retaliatory hikes from Beijing. MrBeast calls the policy "brutal" for small businesses, citing Feastables' production costs Global markets react as Nintendo, Jaguar Land Rover, and tech firms pause product shipments. Businesses should find alternative sourcing options and adjust their supply chains to mitigate the financial strain caused by increasing tariffs.
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1 month ago | 
designrush.com | Roberto Orosa |Arman Lorenzo Burias |Andrea Surnit |Ilze-Mari Grundling
LeBron James is the first male athlete featured in Mattel's Kenbassadors doll line, launching on April 23. The collectible doll features deeply personal design details, including nods to the NBA star's Akron roots and philanthropic work. The campaign blends celebrity storytelling and cultural nostalgia to drive collector excitement and cross-category appeal. LeBron James is now part of an elite lineup — and not just in basketball.
