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Apr 24, 2024 | 
spotlight.designrush.com | Zarah Ariola |Makkie Maclang |Katherine Maclang
The Federal Trade Commission (FTC) just announced new rules that ban noncompete clauses in employment contracts, which could significantly impact many industries. A noncompete clause legally restricts employees from working for a competitor or starting a competing business for a specified period after leaving their current job.
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Apr 23, 2024 | 
spotlight.designrush.com | Bisera Stankovska |Makkie Maclang |Katherine Maclang
Dining chain Outback Steakhouse, known for its Australian steaks, has just launched its "ReplaceMates" contest, aiming to address the common issue of last-minute cancellations of “flaky friends,” a frustration many of us are familiar with. It’s like when you're all set for a night out with your bestie, only to receive that dreaded text canceling on you. Again.
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Apr 23, 2024 | 
spotlight.designrush.com | Jelena Relić |Makkie Maclang |Katherine Maclang
Domino's Pizza just launched its new £4 lunch menu, featuring the Hot & Cheesy Wrap and the Cheeky Little Pizza, with two new spots. The campaign, developed by creative agency VCCP London, cleverly introduces the unique “High 4” concept to emphasize the affordability and appeal of these new lunch options. “A Domino’s for four quid; surely the stuff of dreams? We needed to celebrate this crazy lunchtime value in a way worthy of the brand,” David Masterman, deputy ECD at VCCP London, shared.
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Apr 22, 2024 | 
spotlight.designrush.com | Makkie Maclang |Katherine Maclang
The use of artificial intelligence (AI) in film marketing has again sparked controversy, with A24's promotional posters for its film “Civil War” having been most recently criticized for their inaccuracies that misled viewers.
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Apr 19, 2024 | 
spotlight.designrush.com | Jelena Relić |Makkie Maclang |Katherine Maclang
Popular snack brand Lay's just revealed its latest campaign with football legend Lionel Messi to introduce a playful spin on the traditional "Olé, Olé, Olé" chant. The new campaign introduces "Oh Lay's," aiming to solidify the brand's connection with supporters worldwide with the modified soccer rally cry. Launched with a new TV spot, the full one-minute version opens with Messi sporting a yellow soccer uniform in the locker room, saying, “Oh Lay’s” after taking a chip out of a Lay’s bag.
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Apr 19, 2024 | 
spotlight.designrush.com | Jelena Relić |Makkie Maclang |Katherine Maclang
South Korean car manufacturer Hyundai has taken a strong stance against pro-Nazi content, pausing all advertising on the social media platform X (formerly Twitter). This action follows a discovery that a sponsored Hyundai ad appeared directly next to content promoting Nazi ideology and antisemitism by a premium account with a blue check mark. The incident was revealed Wednesday by freelance journalist Nancy Levine Stearns on an X post showing screenshots of the Hyundai ad placement.
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Apr 19, 2024 | 
spotlight.designrush.com | Makkie Maclang |Katherine Maclang
Netflix reported its first-quarter earnings this week, showing that it added 9.33 million new subscribers globally, exceeding analyst expectations of only 2.7 million. This brings the streaming giant’s total subscriber base to a whopping 269.60 million. The strong subscriber growth is a positive sign for Netflix, indicating that the company is still attracting new customers in a competitive streaming market.
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Apr 19, 2024 | 
spotlight.designrush.com | Jelena Relić |Makkie Maclang |Katherine Maclang
Looking to curb your dependence on smartphones and encourage real-life connection? Heineken has something for you. The popular beer brand just launched a unique Y2K-inspired campaign with a limited-edition “boring phone” that will make you focus on interacting with friends and family. In partnership with Bodega, a streetwear retailer known for its trendsetting approach, “The Boring Phone” campaign centers around the release of a limited-edition “dumb” phone.
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Apr 19, 2024 | 
spotlight.designrush.com | Jelena Relić |Makkie Maclang |Katherine Maclang
Smart TV maker Roku has filed a patent application for an apparatus that can display tailored ads every time you press pause on the remote control. The patent application for “HDMI customized ad insertion” (US20230388589A1) outlines a system that inserts ads when it detects pauses in video content from HDMI-connected devices. This technology would apply to Roku's home and menu screens and other displays connected via HDMI.
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Apr 19, 2024 | 
spotlight.designrush.com | Makkie Maclang |Katherine Maclang
Popular soda brand Sprite is relaunching its iconic "Obey Your Thirst" campaign, this time targeting Gen Z consumers. The campaign originally debuted in 1994 with a commercial that starred NBA Hall of Famer Grant Hill. nowThis time, it features the basketball league’s rising star Anthony Edwards, who was the first overall pick of the Minnesota Timberwolves during the 2020 Draft.
