Jen Spencer

Jul 15, 2024 | forbes.com | Jen Spencer

Jen Spencer is CEO of SmartBug Media—a full-service digital agency helping businesses get the most out of their full customer life cycle. As summer continues and organizations prepare for the second half of the calendar year, an interesting trend continues to emerge that is changing how tech and SaaS companies are approaching revenue operations (RevOps) and their sales processes. Increasingly, just getting a foot in the door is becoming the norm.

Jun 7, 2024 | forbes.com | Jen Spencer

Jen Spencer is CEO of SmartBug Media—a full-service digital agency helping businesses get the most out of their full customer life cycle. Few companies would admit to not focusing on their customers. But in my experience, many lose that focus without even realizing it. Before they know it, they’ll lose their customers' trust and then struggle to regain it. Here are several ways businesses fail to focus on the customer.

May 8, 2024 | forbes.com | Jen Spencer

Jen Spencer is CEO of SmartBug Media—a full-service digital agency helping businesses get the most out of their full customer life cycle. OpenAI introduced ChatGPT to the world on Nov. 30, 2022. You know what happened next: hype around the AI chatbot’s capabilities, other tech companies scrambling to unveil their own AI solutions, fears of an AI-driven apocalypse and so on.

Apr 9, 2024 | forbes.com | Jen Spencer

Jen Spencer is CEO of SmartBug Media—a full-service digital agency helping businesses get the most out of their full customer life cycle. The long-predicted recession still hasn’t happened, and many revenue operations (RevOps) leaders are proceeding through 2024 with cautious optimism. They haven’t forgotten how 2023 was sometimes brutal for marketing and sales, but they may also be feeling like they’ve made it through the worst of it.

Feb 29, 2024 | forbes.com | Jen Spencer

Jen Spencer is CEO of SmartBug Media—a full-service digital agency helping businesses get the most out of their full customer life cycle. In a market flooded with messages on every channel, it's getting tougher for brands to stand out. The secret lies in embracing those little extras that give you an edge. Think about the ever-changing marketing landscape and unlock new possibilities for your brand as you aim to boost your presence in the market.