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Jan 22, 2025 | 
learn.g2.com | Katlin Hess |Stephen Hoops |Aayushi Sanghavi
We all know that B2B buyers rely heavily on peer reviews and marketplace insights to inform their purchasing decisions. And as the leading software review platform, G2 is a critical touchpoint in the buyer's journey, with hundreds of millions of buyers visiting the platform annually. For software companies, an optimized G2 profile isn't just a nice-to-have—it's become a crucial element of their digital presence and lead generation strategy.
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Jun 5, 2024 | 
learn.g2.com | Sagar Joshi |Holly Landis |Stephen Hoops |Lauren Pope
Project milestones are stepping stones toward making your project a big hit. They help you quantify project completion for all stakeholders involved. Many businesses use project management software to visualize a project’s progress based on the milestones achieved. These milestones inform stakeholders about the current progress and help them predict how long it will take to achieve the next milestone or complete the project.
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Apr 29, 2024 | 
learn.g2.com | Aayushi Sanghavi |Stephen Hoops
There’s no denying the power of real, customer reviews and the impact they can have on a business. Product and peer reviews provide powerful and authentic insights into driving purchases, gaining visibility, and offering unique information to prospective buyers. Investing and prioritizing in building a community centered around user-generated content, especially reviews, helps new audiences learn more about the brand and its offerings.
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Jan 11, 2024 | 
learn.g2.com | Mike Weir |Jack Plouse |Stephen Hoops |Wyatt Lindsey
Season 1 of the GTM Innovators podcast has been a journey of exploration and discovery, where I’ve uncovered some of the best strategies, technologies, and mindsets that drive successful go-to-market (GTM) initiatives. Over the past year, I’ve had the fun job of playing host. This role offered me the privilege of engaging with thought leaders, industry experts, peers, and innovators shaping the future of GTM in 14 binge-worthy episodes.
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Dec 20, 2023 | 
learn.g2.com | Washija Kazim |Stephen Hoops
Operating a business without unified marketing and sales goals is like sailing without a compass: risky, directionless, and chaotic. Marketing and sales leaders face the challenge of balancing different (and sometimes competing) priorities within their company – especially when there isn't agreement on the main goals. Misalignment leads to confusion, wasted effort, and missed chances to make a significant impact. And if your organization structure is complex, it can further intensify the issue.
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Dec 8, 2023 | 
learn.g2.com | Jenny Gardynski |Amanda Malko |Stephen Hoops
Marketing leaders are increasingly being asked to do more with less, and the scrutiny on marketing impact has never been higher. Therefore, driving marketing efficiency is a must-do for 2024. In a fireside chat at G2 Reach, Marketing Advisor and former G2 CMO Amanda Malko sat down with 6sense CRO (former CMO) Latané Conant to discuss this challenge, showcasing practical ways go-to-market (GTM) teams can not just do more – but be more.
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Dec 5, 2023 | 
learn.g2.com | Washija Kazim |Stephen Hoops |Aayushi Sanghavi
For salespeople, time is the ultimate currency. Every critical sales activity is time-intensive, whether prospecting and lead generation or client meetings and follow-ups. Yet, studies show that a sales rep spends 77% of their time on non-selling activities. Things like administrative tasks, data entry, and internal meetings might be essential but certainly impede a salesperson’s ability to focus on driving revenue. What does it take to improve sales performance and maximize results?
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Nov 10, 2023 | 
learn.g2.com | Godard Abel |Stephen Hoops |Sara Rossio
After sharing my reflections on the global opportunity for SaaS innovators in the age of AI, I was excited to recently sit down with some of those innovators and hear about real-world applications and use cases. This happened last month in London when G2 and ZoomInfo hosted an evening of AI insights and conversation among SaaS executives.
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Oct 26, 2023 | 
learn.g2.com | Aayushi Sanghavi |Stephen Hoops
All customers want to choose their own adventure. Personalized experiences are everywhere; from Netflix recommendations to Spotify playlists, customers know exactly what they want and how to get there. It’s no longer about guessing what buyers are interested in but creating a dynamic and data-driven strategy so you can anticipate your customer’s next move.
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Oct 4, 2023 | 
learn.g2.com | Jen Spencer |Deirdre O'Donoghue |Stephen Hoops |Devin Pickell
At the heart of every successful business is a highly coordinated revenue leadership team. This team brings together key individuals from different departments to bring their own offerings to the table. Revenue leadership is critical in guiding an organization toward its financial goals, especially in dynamic fields such as marketing, sales, product, and customer success. Allocating revenue for business development, dividends, and profit is challenging.
