Devin Pickell

1 month ago | learn.g2.com | Kamaljeet Kalsi |Devin Pickell |Brittany King

— AI chatbots like OpenAI’s ChatGPT and Perplexity wouldn’t just assist with search anymore; they would replace it. They would have their own browsers, challenging Google and striking a searchscape seismic shift nobody was ready for. Fast forward, and aftershocks are everywhere. AI has disrupted the search landscape in ways that are surprising, overwhelming, and anything but boring. Marketing leaders are now scrambling to adapt, trying to strategize and reallocate budgets for SEO.

Oct 24, 2024 | g2.com | Devin Pickell

Data is the lifeblood of business success. However, simply having access to massive amounts of data is not enough. The real challenge is transforming those datasets into actionable insights that can drive growth, optimize business operations, and elevate decision-making. Ever wonder how Netflix recommends your next binge-worthy series or how Amazon seems to know exactly what you need?

Oct 8, 2024 | learn.g2.com | Mara Calvello |Maddie Rehayem |Devin Pickell

One of the most significant motivators for employees is often—if not always—money. If you were to ask me about my ideal workplace, I would say it’s somewhere I feel genuinely invested in its success—a place where my hard work and dedication are recognized and rewarded in meaningful ways. While many businesses prioritize profitability, neglecting employee satisfaction can lead to decreased morale, increased turnover, and, ultimately, a decline in the company's bottom line.

Sep 5, 2024 | learn.g2.com | Devin Pickell |Deirdre O'Donoghue |Chelsea Glosser |Rodney Laws

Ever felt like your words were lost in the vast ocean of online content? Medium is a great platform for connecting with a wider audience. It offers visual storytelling for publishers and can even act as the main content hub for businesses that become Medium partners. But how do you ensure your writing gets noticed? Many aspiring writers find Medium's vast platform intimidating. Since anyone can join Medium for free and publish their thoughts, the platform is equally accessible and competitive.

Aug 7, 2024 | learn.g2.com | Sidharth Yadav |Godard Abel |Devin Pickell |George Brontén

AI can make you sound like everyone else. Yes, you can flaunt your uniqueness, burst with fresh ideas, and integrate every shiny new tech toy. But one broad stroke of AI, like autotune in music, can dissolve your brand's identity faster than you can say "algorithm."So, what can set you apart? “Stories,” declares Leandro Perez, Chief Marketing Officer for Salesforce in the Asia-Pacific. It's a simple answer to a complex problem, but one that carries the weight of his 20 years of experience.