Jesse Williams

Sep 28, 2023 | openviewpartners.com | Jon Miller |Kyle Poyar |Jesse Williams

When done right, product marketing is one of the most impactful roles in your company. Product marketing teams work cross functionally, translating the needs of the customer into items on your roadmap, they translate product functionality into value drivers and marketing pillars for GTM teams, and they play a strategic role supporting pricing, packaging, community building, market sizing, and much more.