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Dec 4, 2024 | 
marketingprofs.com | Jon Miller
In 2006, we founded Marketo and I helped create the traditional B2B marketing playbook—the one built on MQLs, marketing automation, and measuring everything. For years, it worked brilliantly. Marketing finally had a seat at the revenue table, with clear metrics and predictable processes.
Now we're watching that playbook fall apart, just as AI is fundamentally changing how we work and how we buy.
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Jan 11, 2024 | 
devicedaily.com | Jon Miller
How Internet Service Providers Impact Your Online Experience
/ Last Updated: Dec 1, 2023 The world before the advent of the Internet was really a different age. The progression of the history of mankind can be divided into two epochs. The one before the inception of the internet and the other one after it.
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Dec 4, 2023 | 
cmswire.com | Jon Miller
In an era where buying groups are growing and buyer journeys are increasingly complex, B2B data today goes beyond basic contact and company information. Data provider importance. Essential for GTM success, the right data provider enhances market identification and engagement. Data partnerships value. Strategic data partnerships drive market success, providing crucial insights and flexibility. Data requirements essential.
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Oct 17, 2023 | 
cmswire.com | Jon Miller
To navigate the complex landscape of AI strategy, you need a robust framework to evaluate its usefulness. AI strategy.Evaluate AI solutions for real problem-solving, not just buzz, in your AI strategy. AI strategy framework. Collaborative synergy and accessibility enhance AI's role in your strategy framework. Machine learning strategies.Trust in AI requires quality data, transparency, and adaptability in machine learning strategies.
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Oct 2, 2023 | 
sustainablebrands.com | Jon Miller
Leaders with an activist mindset look for new ways of working with and through others to mobilise change: showing up with a commitment to drive change systemwide, beyond the performance of their own business. The following is an excerpt from The Activist Leader: New Mindset for Doing Business by Jon Miller and Lucy Parker (HarperCollins, 2023). Reprinted courtesy of Harper Collins Inc.
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Sep 30, 2023 | 
inbusinessphx.com | Jon Miller |Lucy Parker
As a spirit of activism stirs in business leaders, so does a range of anxieties and objections. If you’re thinking like an activist, your eyes are on what needs to happen to create change. But this isn’t easy — and one of the reasons is that you’re in an organization where doing this hasn’t been the operational paradigm. Taking on a big societal issue can bring up real and legitimate worries.
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Sep 28, 2023 | 
openviewpartners.com | Jon Miller |Kyle Poyar |Jesse Williams
When done right, product marketing is one of the most impactful roles in your company. Product marketing teams work cross functionally, translating the needs of the customer into items on your roadmap, they translate product functionality into value drivers and marketing pillars for GTM teams, and they play a strategic role supporting pricing, packaging, community building, market sizing, and much more.
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Sep 26, 2023 | 
bigthink.com | Lucy Parker |Jon Miller
Excerpted from The Activist Leader by Lucy Parker and John Miller and reprinted with permission from William Collins, an imprint of HarperCollins Publishers. Copyright 2023. When a business really succeeds in something — pulling ahead of the competition, launching a bold new product, transforming their operations, integrating a major new acquisition — it is because they have applied the core strengths of the business to a new question with a spirit of ambition.
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Sep 19, 2023 | 
triplepundit.com | Jon Miller |Lucy Parker
Most people wouldn’t see corporate advocacy as a source of great hope for the world, as stories about business efforts to block change continue to make headlines. The Financial Times reported that major chemical and plastics manufacturers are lobbying to weaken a proposed U.N. treaty on plastics. TechCrunch reported a concerted push by the major tech firms to "weaken EU rules" on data and consumer privacy.
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Sep 16, 2023 | 
fastcompany.com | Jon Miller
By Lucy Parker and Jon Miller5 minute ReadWhat unlocks your ability to be an activist leader is seeing the issues as the world sees them. This sounds like common sense but making this shift in perspective is not trivial. In fact, for most companies it’s countercultural because it requires people to look at familiar questions in new ways—and not only through the lens of the interests of the business. Most companies will be monitoring the views of key stakeholder groups on key societal issues.
