Jessica Maldonado

Los Angeles

On Camera Talent/ Host/ Reporter/ Emmy Award Journalist / Influencer / Instagram : @Jessimaldonadotv / contact [email protected]

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Articles

How to communicate with members during election season

Oct 24, 2024 | cuinsight.com | Jessica Maldonado

In today’s world of social media and a 24/7 news cycle, communication can be difficult to navigate during election season. However, credit unions can still play a role in educating members about the importance of voting and sharing information about candidates who support credit unions. Credit unions, like many industries, are creatures of government.
Meta advertising for CUs: Tips and pitfalls to avoid

Jul 29, 2024 | cuinsight.com | Jessica Maldonado

With more than 5 billion combined active users, Facebook and Instagram offer robust platforms for credit unions to market to members and prospective members. However, there are some pitfalls to avoid along the way and strategies that can help ensure your dollars are spent as efficiently as possible. Here are some essential tips to help you maximize the success of your advertising campaigns.
America’s Credit Unions announces upcoming layoffs affecting 25–30% of its workforce - CUInsight

Jan 18, 2024 | cuinsight.com | Cameron Madill |Seth Brickman |Jessica Maldonado

Credit Union National Association, doing business as America’s Credit Unions, will implement layoffs as a result of a recent merger and forecasts of business needs going forward, according to a WARN notice. The layoffs will affect employees in Wisconsin, the District of Columbia, Virginia, and various remote locations reporting to those states, including employees at 4703 Madison Yards Way, Suite 300 in Madison. Layoffs are expected to begin in March and continue through July.
How many credit cards should I have?

Jan 18, 2024 | cuinsight.com | Cameron Madill |Seth Brickman |Jessica Maldonado

Credit cards can help you build a healthy credit history if you manage them properly. You may also benefit from rewards like cash back or points to be used for travel or other things you enjoy. Given these factors, it’s no surprise that of U.S. consumers who plan to apply for new credit or refinance in the next year, 57% are planning to apply for a new credit card, according to data from the Q4 TransUnion Consumer Pulse Study.
Nussle: CFPB overdraft proposal removes lifeline for many consumers

Jan 18, 2024 | cuinsight.com | Cameron Madill |Seth Brickman |Jessica Maldonado

The CFPB released a proposal Wednesday that would apply Truth in Lending Act provisions to overdraft services charged by financial institutions with more than $10 billion in assets. America’s Credit Unions strongly opposes efforts to limit the availability of overdraft services and previously wrote to the CFPB that overdraft fees are not junk fees, disclosures are clear, and overdraft services are understood and requested by consumers.
Revised CDFI rules a boon for credit unions in 2024

Jan 18, 2024 | cuinsight.com | Seth Brickman |Jessica Maldonado |Linda Lafortune |Jill Nowacki

This last fall, the Department of the Treasury updated key standards and reforms to the Community Development Financial Institutions (CDFI) Fund dedicated to strengthening credit unions’ abilities to be a safe and secure financial oasis for low-income communities. This CDFI Fund Revised Application offers a designation that further solidifies the integrity of mission-driven credit unions through financial inclusion and weakens the predatory payday lenders hurting neighborhoods across the country.
Social media is a critical tool in the advocacy toolbox

Jan 18, 2024 | cuinsight.com | Jessica Maldonado |Lauren Culp |Linda Lafortune |Jill Nowacki

As legislative sessions begin around the country, credit union leagues and their member credit unions can not afford to ignore the importance of social media in their legislative strategy. Whether we like it or not, social media influences public opinion and can shape advocacy outcomes in today’s digital world. When managed correctly, it can play a pivotal role in raising awareness and mobilizing communities around various social and political issues.
Review: Astropad Studio

Jan 4, 2024 | insider.kelbyone.com | Jessica Maldonado

Review by Deb PietiAstropad Studio is software that connects your iPad and computer (Mac or Windows) by mirroring your desktop onto your tablet. It works with both Apple Pencil generations 1 and 2. You open the Astropad Studio app on both your computer and iPad, then connect either wirelessly, by USB, or peer-to-peer (not requiring a router). It allows custom tap and pencil gestures, custom pressure curves and smoothing, onscreen keyboard and Quick Keys, and a customizable workspace.
The need to tell your CU story

Oct 30, 2023 | cuinsight.com | Jessica Maldonado |Randall Smith |Kerala Taylor

Communication and public relations can sometimes be put on the back-burner at credit unions, but it is critical that credit unions tell their story so they aren’t defined by other less consumer-friendly competitors. Whether it’s through a strategic social media plan, outreach to local media, or other communication tactics, don’t let your credit union’s mission and story fall into a black hole.
The importance of a proactive media strategy for credit unions

Jul 25, 2023 | cuinsight.com | Jessica Maldonado

A robust media strategy is critically important to credit unions for several reasons. As financial institutions that operate within local communities and serve their members’ financial needs, credit unions rely on public trust and positive perception to thrive and grow. Media relations play a pivotal role in shaping this perception and can have a significant impact on a credit union’s success.