Jessica Rubino's profile photo

Jessica Rubino

Boulder

Curator of all things #natural #organic. Syntax-powered content VP. In constant pursuit of a great meal & good pun. @newhopenetwork

Articles

  • 2 weeks ago | newhope.com | Jessica Rubino

    Natural Products Expo West is always a whirlwind of innovation, connection and trendspotting—and this year was no exception. With thousands of brands showcasing the latest in food, beverage, beauty and supplements, Expo West 2025 offered a glimpse into where the natural and organic industry is headed.

  • 1 month ago | newhope.com | Jessica Rubino |Mark Hamstra |Shara Rutberg

    Grace Burleson from the 2025 Expo West Soapbox Series interviews Zentis Group about their new popping boba, Kültee. Zentis is a 130+ year-old company that newly entered the U.S. market with Kültee, the first consumer brand from the company. In their second year attending Expo West, the brand is sharing the applications of their popping boba in everything from bloody marys to cheesecake bites.

  • 1 month ago | newhope.com | Jessica Rubino |Mark Hamstra

    Grace Burleson from the 2025 Expo West Soapbox Series interviews ECOS on their sustainable initiatives and common misconceptions around cleaning ingredients. ECOS is a hallmark brand in the Natural Products Industry. With over 50 years of experience, their cleaning products span laundry, hand and dish soap, household cleaners and pet categories. The brand is climate-positive and its products are made in carbon-neutral, water-neutral and platinum zero-waste facilities.

  • Jan 6, 2025 | newhope.com | Jessica Rubino

    If you’re a retailer looking to stay competitive in the changing landscape of natural products and dietary supplements, understanding the shopping patterns and preferences of Gen Z is critical. And let’s face it—this generation can be a bit confusing (says the millennial). Having emerged from the womb with smartphones in hand, they’re also navigating the fine line of balancing social media and technology. They’re fiercely independent yet seeking community and connection.

  • Jan 2, 2025 | supermarketnews.com | Jessica Rubino |Adrienne Smith

    Every year, as we navigate a sea of new products and talk with retailers and investors from across the country, we come up for air to ask: Which ideas and trends will rise to the top? Looking ahead to 2025, the answer feels more complex than ever. A new administration, rapid technological advancements and economic volatility are set to reshape the landscape. From shifting tariffs and consumer behaviors to regulatory changes and retail challenges, the unknowns are vast.

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Jessica Rubino
Jessica Rubino @Jessica_Rubino
13 Mar 24

I so enjoyed today’s keynote at @newhopenetwork @NatProdExpo. For Gen Z, flavors & textures are emotional well being. Food is caring. Cooking is a sign of well-being. Connecting deeper is regeneration. #expowest #cpg #regenerative #food

Jessica Rubino
Jessica Rubino @Jessica_Rubino
1 Sep 22

RT @newhopenetwork: Which best describes your role in the Natural Products Industry?

Jessica Rubino
Jessica Rubino @Jessica_Rubino
11 Mar 22

“This is a movement conference. It’s a business event, but we are all also working on a common cause.” -Eat the Change’s Seth Goldman at #ExpoWest https://t.co/jJTlqRkJ2a