Joanna Stringer

1 month ago | buff.ly | Mark Abraham |Jessica Apotheker |David Edelman |Joanna Stringer

AI and GenAI remain at the top of the CMO agenda, even amid the latest wave of turbulence in global markets. According to our annual global survey of 200 CMOs, conducted in April and May, an abundance of successful pilots and a constant stream of new tools have inspired marketers to accelerate their ambitious investment plans for AI and GenAI. Our survey revealed several areas of focus.