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1 month ago | 
buff.ly | Mark Abraham |Jessica Apotheker |David Edelman |Joanna Stringer
AI and GenAI remain at the top of the CMO agenda, even amid the latest wave of turbulence in global markets. According to our annual global survey of 200 CMOs, conducted in April and May, an abundance of successful pilots and a constant stream of new tools have inspired marketers to accelerate their ambitious investment plans for AI and GenAI. Our survey revealed several areas of focus.
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Jan 20, 2025 | 
manager-magazin.de | Mark Abraham |David Edelman
Die Wiedergabe wurde unterbrochen. Wiedergabe fortsetzen?
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Dec 2, 2024 | 
hbritalia.it | Mark Abraham |David Edelman
L’app Spotify sa cosa volete ascoltare. Usa l’IA per processare una vasta gamma di dati relativi al vostro coinvolgimento, tra cui le canzoni, i podcast e gli audiolibri che avete ascoltato, e ciò che vi ha spinto ad ascoltarli. La sua libreria è etichettata per genere, epoca, tempo, mood e tante altre caratteristiche. I tag permettono a Spotify di mettere assieme playlist basate sulle vostre abitudini di ascolto.
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Nov 22, 2024 | 
flipboard.com | Mark Abraham |David Edelman
3 hours agoWalking into a room full of strangers isn't easy. Most people scan for threats, judge your worth, and make snap decisions about who you are. But you can hack their perception. A few small tweaks to your demeanor create instant authority. Master the unspoken rules of commanding respect and transform …
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Nov 22, 2024 | 
finance.yahoo.com | Mark Abraham |David Edelman
The personalization advantage refers to a company's ability to deliver personalized experiences at scale, which is achieved by leveraging customer data to deliver experiences tailored in real-time, evolving with each interaction. This is enabled by the many different forms of AI available, such as machine learning, generative AI, and agentic AI, often combined together.
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Nov 22, 2024 | 
fortune.com | Mark Abraham |David Edelman
Think about the last time you listened to music on Spotify, watched a movie on Netflix, hailed a ride on Uber, or ordered food via DoorDash. These companies have millions of digital customers—and billions of interactions with them. They are using the insights from this data to rapidly optimize each customer’s next experience. In the age of artificial intelligence, competitive advantage is increasingly determined by a company’s ability to deliver personalized experiences at scale.
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Nov 19, 2024 | 
businessandamerica.com | David Edelman
Companies that are driven by generative AI operate differently in the following three ways: they prioritize using AI to address customer problems, they break down functional silos and involve employees in problem solving, and they use AI to improve customer experiences rather than just boosting efficiency. In the age of AI, companies are dividing into the “haves” and “have nots,” with the majority in the latter camp.
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Nov 19, 2024 | 
hbr.org | David Edelman |Mark Abraham
In the age of AI, companies are dividing into the “haves” and “have nots,” with the majority in the latter camp. A recent BCG study found that only 10% of companies have mastered scaling gen AI. But this is not their workers’ fault. In fact, a recent BCG consumer sentiment survey found that 70% of workers are enthusiastic about the use of gen AI in the workplace. Workers appreciate the ability to accelerate their learning as well as reduce the toil in their everyday jobs.
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Oct 23, 2024 | 
cxotalk.com | Michael Krigsman |David Edelman
Personalization is no longer a marketing buzzword; it's a strategic imperative driven by AI and the explosion of customer data. In CXOTalk episode 857, David Edelman, Harvard Business School professor and Boston Consulting Group leader, reveals the impact of artificial intelligence on customer engagement, enabling companies to create hyper-personalized experiences at scale. Join this exciting conversation to explore the latest trends and best practices in AI-driven personalization.
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Oct 18, 2024 | 
chiefexecutive.net | David Edelman |Mark Abraham
In a world where customer expectations are at an all-time high, personalization has become a strategic necessity, with AI-driven “Personalized Leaders”—or companies that effectively leveraging AI and other data-driven approaches to deliver highly tailored customer experiences—expected to capture nearly $2 trillion in accelerated growth by 2030. As consumers become even harder to delight, businesses must leverage AI to deliver seamless, customized experiences across every touchpoint.
