Joe Lemire

1 week ago | sportsbusinessjournal.com | Joe Lemire

Neuro, which makes gums and mints that boost energy and focus, has signed its first major sports brand ambassador in Red Bull Racing Formula One driver Yuki Tsunoda. The boosting products are infused with caffeine and B vitamins for energy as well as l-theanine for calm attention while others include ginseng for memory or melatonin and other natural ingredients to help sleep and recharge.

1 week ago | sportsbusinessjournal.com | Joe Lemire

Six months after first signing on as Scuderia Ferrari HP’s Formula 1 fan experience partner, IBM has led the development of a revamped mobile app packed with AI functionality in time for this weekend’s Miami Grand Prix. Stefano Pallard, Ferrari’s Head of Fan Development, described the existing app as an editorial product limited to serving fans with passive content.

2 weeks ago | sportsbusinessjournal.com | Joe Lemire

You can’t have a discussion about sports technology today without including athletes in that conversation. Their partnerships, investments and endorsements help fuel the space – they have emerged as major stakeholders in the sports tech ecosystem. The Athlete’s Voice series highlights the athletes leading the way and the projects and products they’re putting their influence behind.

2 weeks ago | sportsbusinessjournal.com | Joe Lemire

After a recent practice, sprinter Gabby Thomas was shaking her head while recounting her block starts, describing them as “arguably some of the worst in track and field.” She is, of course, a five-time Olympic medalist and reigning champion in the 200 meters, so she knows how that sounds. “Obviously, it’s fine,” Thomas added, “but it really frustrates me because I am a perfectionist, and I want to get better.”Training used to be done by feel, with some help from video.

2 weeks ago | sportsbusinessjournal.com | Joe Lemire

StatSports has developed an upgraded GPS product its managing director is calling a “proper seismic change within the industry.”The new Apex 2.0 wearable improves accuracy by roughly 500%: from a margin of error of a half-meter down to a centimeter. It does this through the use of military-grade RTK — real-time kinematics, which involves using higher-frequency waves from a different band of satellite transmission — that previously hadn’t been possible in a relatively small wearable.