Joey Smith
Journalist at SaltWire Network
Page builder: Postmedia. Hockey, baseball, hunting, fishing and darts. Flames & Cubbies. Hubby to Monique. Papa to Wrigley. Views are my own.
Articles
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Feb 9, 2024 |
tandfonline.com | Joey Smith |Joseph H. Wilck
ABSTRACTPurpose/Rationale Sponsoring a professional sports stadium entails significant financial and multi-year commitments. While company managers anticipate net financial gains from such sponsorships, other motivations of the CEO may influence the decision to sponsor.
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