Articles

  • Dec 10, 2024 | etftrends.com | Jon Fee

    I am asked this question often. Friends, family, colleagues, new acquaintances I meet at school functions — they all ask the same thing. Wealthy people, tech people, young people, old people, the list goes on. Sometimes folks ask and then I learn they already have a financial advisor!? Yikes! “Should I hire a financial advisor?” they ask.The answer is never “No.” But sometimes the answer is “Maybe.”Here’s the thing.

  • Nov 14, 2024 | advisorperspectives.com | Jon Fee

    In addition to the headlines championing new heights, here are five things everyone should know about bitcoin. Bitcoin is hitting new highs, currently hovering around $90,000 for a single coin. The headlines, of course, are going wild about this run-up, but there are some key facts you should know about bitcoin before you jump on the bandwagon. 1. Bitcoin Was FirstBitcoin is the world's first decentralized digital currency. While that sounds big and serious, it’s good to remember the iPhone is older.

  • Jul 26, 2024 | learn.g2.com | Jon Fee |Axel Kuehnle |Joe Caprio

    An email marketing is a vital component of B2B marketing strategy. With buyers doing so much research on their own, there's never been a better time to nurture those relationships via email. These 10 tips will help you get the most from every campaign you create:Most B2B buying decisions are made by committees, not individuals. These committees consist of a variety of professionals with different skill sets and interests. Trying to appeal to all key stakeholders in the same email is impossible.

  • Jul 8, 2024 | learn.g2.com | Lauren Pope |Jon Fee

    Have you ever spent hours crafting the perfect campaign only to see it fall flat? Mistakes in marketing strategy and communications are common and often stem from issues with the customer database. Outdated information or poorly segmented lists can severely limit your campaign's effectiveness. These easily avoidable mistakes damage customer relationships, making database marketing crucial for marketing operations teams. What is database marketing?

  • Apr 3, 2024 | learn.g2.com | Holly Landis |Jon Fee |lizzie kardon |Joe Caprio

    Ask any marketer and they’ll tell you – you’re only as good as the data you have. Knowing the ins and outs of your audience and how they respond to your content is essential for making informed decisions when you create new online content. Even with new social media platforms arriving on the market every year, we’ve still got our tried-and-tested apps that we all love to use - and Instagram is definitely one of them. What are Instagram metrics?

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